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Fotolia gets into online design services for businesses

 

Fotolia just acquired the online design company Wilogo in a smart move to enhance the services of Fotolia from stock photography and stock vector illustrations to personal design services that can be ordered online. Wilogo is a crowdsource design online service that positions it services as online design contests for businesses in need of design services.Fotolia has made a powerful move by acquiring this platform and has just set its services apart from other stock photo agencies.

Stock photo agencies sell pre-made products

Stock photo agencies are a successful business model that sells pre-made stock photos, images, vectors and in some cases audio and video clips. Customers browse the library of images and illustrations and buy on demand. Instantly companies and designers can download images at a huge savings from large libraries of photos, images, illustrations, audio and video. This online service saves time and money and has flexible image rights from royalty free to editorial to rights managed options.

Fotolia has added personal design services for companies

Not all companies want stock images for the marketing needs of their company. Logos are one area where companies are looking for personal designs from a professional designer. With the speed that companies are opening these days, personal images are needed now and companies want a place that can service their timelines not the timelines of designers. Creating a company is hard enough but choosing the company image is even harder as this can make or break your success. Crowd sourcing is a popular option for design services as the company has access to hundreds of designers that all come from different design perspectives.

Fotolia has just grown their design base by adding Wilogo

Folotial already works with thousand of designers and customers in their stock photo agency but by acquiring Wilogo they have just increased their access to new designers and created a great opportunity for their current designers. The winner is the customer but the designers now have more options to participate in design services.

About Wilogo:

Founded in 2006 as the world’s first crowd sourcing design community, Wilogo connects businesses with designers throughout the world with design contests for logos, print, web and packaging design. Businesses get fast, dependable and professional looking designs, while designers get paid for their winning entries. Wilogo is based in USA, Germany and France, and is available in 4 languages, including English and Spanish.

About Fotolia:

Over 3 million people prefer Fotolia for affordable, royalty‐free images, graphics and HD videos. With the introduction of the Infinite Collection, Fotolia became the first worldwide microstock organization to offer both crowdsourced and professional images on one site. Founded in New York City in 2004, Fotolia spans the globe with websites in 12 languages and offices in 14 countries. With over 16 million files to choose from, find it on Fotolia.co.uk

 

About the author

I am a publisher and entrepreneur in the stock imagery field. I focus in providing knowledge and solutions for buyers, contributors and agencies, aiming at contributing to the growth and development of the industry. I am the founder and editor of Stock Photo Press, one of the largest networks of online magazines in the industry. I am the founder of Microstock Expo, the only conference dedicated to the microstock segment. I created several software solutions in stock photography, like the PixelRockstar WordPress Plugin. Plus I am a recurrent speaker at Photokina Official Stage, and an industry consultant at StockPhotoInsight. I am passionate about technology, marketing and visual imagery.