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Stocksy celebrates First Anniversary, announces new female CEO

 

stocksy-celebrates

Stock photography co-operation Stocksy United has announced several news around its first anniversary this week. The birthday was celebrated with announcing the Stocksy Awards, electing several of the represented photographers in different categories – the impressive underwater image of a whale by Shane Gross was announced their image of the year.

Stocksy Image of the Year, by Shane Gross

Stocksy Image of the Year, by Shane Gross

The celebration, hosted by newly appointed CEO Brianna Wettlaufer and Editor Cameron Whitman, was taped with contributors from around the world taking part with their own messages. The resulting video can be watched on Stocksy’s website.

Sustainable model and profitability

As announced, Stocksy has already achieved profitability during a year of fast growth. The tightly curated collection of authentic stock images seem to have hit the needs for image buyers looking for something outside of the commonly seen images in microstock and traditional agencies.

Stocksy also claims to have a unique business model, giving control over the business to the original creators of their imagery, the photographers. The co-op is said to grow up to 1,000 contributing photographers this year. Profits will be shared among the contributors who are also share holders in the co-op.

Stocksy now led by a female CEO

BriannaAs part of the celebrations, Stocksy also announced a change in leadership: With Brianna Wettlaufer the company’s  daily business will be led by a female CEO in the future. Wettlaufer had already been a member of the board and has led the creative direction as well as the marketing of Stocksy since its foundation. Wettlaufer had also been part of microstock inventor iStockphoto for many years.

“I look forward to continuing to leverage our unparalleled curated aesthetic, fair and ethical business practice”, Wettlaufer commented on her new role.

Meanwhile, co-founder Bruce Livingstone was announced chairman of the board of the co-op. The former founder of iStockphoto and excecutive of Getty Images and Saatchi Online had taken the lead of the business from the start until now.

As a third announcement, Richard Brown will become the Chief Technical Officer of Stocksy. Having led the technical development in the past year, Brown looks forward to “shape a tool that allows both buyers and sellers to get what they need as quickly as possible.”

 

About the author

I am a publisher and entrepreneur in the stock imagery field. I focus in providing knowledge and solutions for buyers, contributors and agencies, aiming at contributing to the growth and development of the industry. I am the founder and editor of Stock Photo Press, one of the largest networks of online magazines in the industry. I am the founder of Microstock Expo, the only conference dedicated to the microstock segment. I created several software solutions in stock photography, like the PixelRockstar WordPress Plugin. Plus I am a recurrent speaker at Photokina Official Stage, and an industry consultant at StockPhotoInsight. I am passionate about technology, marketing and visual imagery.

 
  • Why the emphasis on the fact that the new CEO is female? How is it relevant to the story, or to the future outlook of the company?

    • Amos Struck

      Sorry but not really relevant, just mentioned it because the old CEO was male ;-). We love female CEOs!