Authentic stock photos are riding the crest of the wave in photography trends, and if you’re smart, you’ll ride along too.
The intimate, spontaneous, and natural-like style of photography popularized by smartphone snapshots, and the Instagram phenomenon, has shifted the way people connect with images and has deeply impacted marketing and graphic design. It’s definitely the style you must go for if you want your business and/or your designs to succeed.
Whether it is visuals for a website or a store, individuals, and businesses who tell their stories using creative imagery, a marketing campaign, or images for your social media channels, if you want them to be well received and high-converting, you need them to look authentic.
Some stock photo agencies are already offering photos with this aesthetic, and we did our homework to bring you this useful list of the best sites to buy royalty-free stock images with authentic style. There are options for every need and budget. Pick your favorite!
If you’re interested in learning more about authentic imagery, its roots, and its commercial value, we also have a little report on the Present and Future of Authentic Images for you!
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Best Stock Photo Sites for Authentic Stock Photos
- Category: Premium
- Buying Method: On-demand / PayPal / Credit Card
- Price Range: $14 to $42 – discounts on bulk purchases
Photocase is a Berlin-based stock photo site and a pioneer in authentic stock photos: their hand-reviewed collection of photos has been strongly focused on this style since 2001. Their community library is a perfect showcase of Berlin-style imagery collections and all their photos have a great sense of uniqueness and artistry, and you can even find weird stock photos that are actually a great hit from a marketing perspective.
It's the perfect stock agency that captures diverse images that tell powerful stories and transform perceptions.
Authenticity taints these royalty-free images which cover all aspects of modern life, and that you can buy on demand, paying as you go. Photos are priced according to size, from $14 to $42 each. If you buy credit packs you get more downloads at a lower per-image price, and credits never expire.
You can learn more in our Photocase review. And you can also check some awesome images here. Once you’re ready to buy, make sure to use our exclusive Photocase Coupon Code that gives you 5 Free Credits plus 10% Off on your purchase!
- Category: Premium
- Buying Method: On-demand / Credit Card
- Price Range: $249 to $499 – discounts on bulk purchases
- Photos and Stock Illustrations
Offset is a relatively new stock photography service developed by Shutterstock (one of the most popular photo providers on the web). It offers authentic hand-picked, gorgeous images from award-winning artists in a tightly curated, and highly valued collection.
Their library includes various topics and styles, from street photography to modern lifestyle, all in high-resolution photos from renowned artists. You can buy these images on demand, and they cost between $249 and $499 according to size. Or you can get an image pack that will reduce the individual file price saving you hundreds of dollars.
- Category: high-quality photographs, exclusive (Signature collection) and affordable
- Buying Method: On-demand and subscription / Credit Card / PayPal
- Price Range: $0,42 to $33
Previously known as iStockphoto, iStock is nothing less than the pioneer microstock agency in selling cheap but high-quality royalty-free stock photo collection. Since years backed by Getty Images, iStock is famous for its dedicated curation. Their Signature collection hosts millions of exclusive high-quality images predominantly authentic styled, all exclusive to the agency, and including every category and theme imaginable.
Get 15% Discount in all iStock Credit Packs and iStock Subscriptions
iStock sells these photos on demand with credits, or with a subscription. If you buy by the unit you will pay between $24 and $33 per photo, depending on the credit pack you get. But if you get a subscription, you can get these high-value images for just $0,42 to $1o each. Best of is that iStock also has a big curated list hand-picked from the very best authentic stock photo collection (Essentials) of non-exclusive, high res images at a lower price, and both credit packs and Signature subscription allow you to download from that selection as well.
All details about this agency are in our iStock review. If you decide for them, you’ll surely want to grab our exclusive, limited-time iStock Promo Code with 15% off in EVERYTHING including subscriptions! That's right: for a limited time only, both new and existing customers can buy credit packs and subscriptions at a cut price! Grab it now before it expires! Start your downloads right now!
- Category: Premium
- Buying Method: On-demand / Credit Card
- Price Range: €50 to €450
Westend61 is a renowned German stock photography agency and brand, delivering first-class, hi-res images. They are very strong in the European market, which is highly represented in their library. Authentic stock photos make up for most of it nowadays, with images covering all kinds of concepts and topics.
At their authentic image signature agency, you can buy their photos on demand, paying as you go. They’re priced according to size, from €50 and up to €450 each. This may be a bit pricey for royalty-free stock photos, but this is a company working with very high-quality photographs from top professionals. However, they also offer selections of their portfolio in several other outlets, including Shutterstock, which works with much more pocket-friendly prices.
Check out the Westend61 collection to find inspiring images for your next designs!
- Category: Affordable
- Buying Method: On-demand
- Price Range: $20 to $50
A mix of photo-sharing platform and community, visual arts magazine, and stock photo site, EyeEm is a German company specializing in crowdsourced and mobile photography, and authentic stock images are at the core of their offer. Handpicked and curated, their marketplace has millions of photos from young artists representing today’s world in a very artsy and realistic aesthetic, perfectly suitable for Instagram posts. This agency offers photos on demand for downloads, and they’re priced according to intended use and size. The social license gives you a smaller file perfect to use in any social network for just $20, and Web license gets you a hi-res photo to use in digital and print projects for $50. If you want authentic images for your brand relatable for younger audiences, EyeEm has exactly what you need. Not to mention they also have a distribution deal with the prestigious Getty Images agency, where you will also find a selection of EyeEm photos at premium prices.
- Discover EyeEm authentic stock photography, mobile-first photo collection!
Check out our video about the Top 5 Authentic Stock Agencies below or here on YouTube.
The Present and Future of Stock Photography
Authentic-styled photography is a strong, market-leading trend. And all experts coincide it will not fade away anytime soon, mainly because its origins are rooted in social media and mobile technology, two of the main pillars of current mass behavior, and also because it's increasingly popular in younger demographics such as Generation Z. Plus, it revolves around photos of people, one of the most evergreen photography categories ever.
Modern Technology and Authentic Images
Since the first cell phone with a mobile camera hit the market, photography became a part of everyone’s life. Immortalizing moments were made easier and cheaper, and younger demographics embraced snapshots as a pastime, and artistic expression, and a way of social interaction altogether.
When smartphone technology and social media networks came along (hello, Facebook!), the constant everyday snaps became the new way of communication and socialization. Instagram was the platform that truly changed the game, putting photography at the center of everything and providing preset filters to let everybody feel like pro photographers.
It’s precisely Instagram photos the main responsible for the authentic images trend. The user-generated content published on that network soon took over the whole social media spectrum. Characteristically these photos are meant to show the “best version of yourself”, and that means aesthetically beautiful but natural, candid, and apparently spontaneous shots.
Social Changes and Authentic Imagery
We can't speak of social media and UGC without talking about society and its constant evolution. After all, social media became a great display of how people live and what they care about, all over the world. In recent times, major social changes have occurred that deeply impacted photography and they demand honest, raw depictions.
The collective rise against racism and discrimination paired with the consolidation of a global community make diverse stock photos a very sought-after niche.
The movement for awareness and inclusion of people with different abilities and conditions opens up a whole new demand for disability images focused on positive portrayals.
The fact baby boomers are now at least 65 years-old has completely changed the style and concepts around senior stock photos.
The migration of personal data from the physical onto the digital world has made cyber attacks and hackers become both a concern and a staple in visual representations of daily life dangers.
Just to name a few.
Authentic Photography and Market Potential
Authentic photos rose in popularity because they’re relatable in a way the more traditional, overly-produced, picture-perfect images never were. Rather than make you aspire to be the perfection depicted in them, authentic images let you identify with what and/or who is portrayed. The trend is very wide and has grown to embrace current social concepts like diversity, multiculturalism, modern gender roles, new working environments, and more.
For this very reason, is a style in photography that will continue to dominate the market in the future. And if you want to be part of that future, you should be using images with this aesthetic. Be it photos for Instagram or other social media channels, images for your website, or your next marketing campaign, a design for a billboard or advert, etc., these photos will deliver the best results.
Raise Up your Visual Game with Authentic Stock Photos
We armed you with several great options to buy royalty-free stock images with an authentic style that will take your graphics and visuals to the next level. With prices from less than a dollar to super-premium options at a couple hundred per download, you can find compelling authentic stock photos whatever your budget is. And remember:
- If you want authentic images that portray the German lifestyle to perfection, choose Photocase.
- If what you want is high value yet affordable photos, iStock is for you.
- If you're after modern lifestyle imagery, go for Offset.
- If European people and locations are your things, pick Westend61.
- If you're looking for mobile, UGC styled photography, check out EyeEm.
Let us know which one of the authentic stock images agency you went with!