The Best Business Stock Images for a Smart Marketing Campaign

Business stock images is a prolific subcategory within the most evergreen and high-demand category of stock photography —lifestyle images, or simply put, photos of people–. From publishers and bloggers to small businesses and big corporations, everyone is somehow “in business”, and their visual content eventually needs to reflect it. 

Now, if when we say “business stock photos” you visualise cringe-worthy portraits of caucasian men in smart suits holding an awkward Superman pose as they crack a too-bright smile… dismiss that mind picture! Business imagery has long abandoned those boring clichés that don’t really represent business people and work environments and geared towards a more honest and realistic style. 

The best business stock images today are modern, inclusive, dynamic and relatable. And right now you’ll learn how to identify cool business pictures and where to find them to produce really engaging business-themed visuals!

business image dated vs trendy comparison

Image copyright: Ingram Image / Stockphotosecrets.com, all rights reserved

Want a quick tip to find the best business stock images in little to no time? Then try our stock photo search tools, with any of the suggested keywords below, or with your own!

Featured stock categories for business images and keyword ideas for you to try:

  • Business people
  • Businesswoman
  • Businessmen
  • Corporate
  • Team
  • Teamwork
  • Entrepreneurship
  • Startup
  • Office buildings
  • Colleagues
  • Office
  • Business meeting
  • Business table
  • Brainstorming
  • Business handshake
  • Conference call
  • Work from home
  • Home office
  • Business expertise
  • Business strategy
  • Business presentation
  • Business coach

The Best Business Stock Images in 2020

Let’s say you are promoting a new workflow management tool and part of your strategy is to post quick task management tips on social media. Or maybe you are recruiting for your company and want to place some ads that attract the right candidates. Then you’ll absolutely need high-resolution images, as photos for social media are one of the most cost-effective ways to do marketing and communicate your intentions. 

Once you tackle the art of creating visuals using stock imagery, it’s time to get down to work and select pictures to use. 

As a rule of thumbs, you must be aware of what constitutes the best images for marketing purposes, but here we are going to lay the key factors to identify the best and most engaging business stock photos based on this year's Photography Trends.

Lose the Tie & Get Real

Informal young men in business meeting

Copyright Mego-studio / Photocase.com, all rights reserved

As we said earlier, forget about stiff-posed pictures. Authentic stock photography is the way to go, since years now. 

You must look for images where models appear to be realistically working, interacting with one another or with their work tools. This means no more awkward handshakes and power crossed-arms poses, and more brainstorming meetings and professionals on their element. 

Equally important, it’s best to leave the suits in the closet. Even for office environment photos, people following casual-smart dress code is a much better choice than formal-looking folks. There are exceptions, of course. If you’re representing a law firm, modern formal is ok, and if you’re talking about an artistic workshop, paint-stained overalls fit in too. 

Out of Office

Young man and woman working on modern swings

Copyright criene / Photocase.com, all rights reserved

Just like when you think “business photos” your first image is that stiff, suited-up man, it’s also common to think business-themed pictures are all about office environments. And maybe back in the day that was so, but not today. Startups are one of the most prolific and most sought-after topics in stock photography, and the work environments they develop in a range that goes from lush gardens to neat minimalistic offices, and everything in between. 

top view of architect working on laptop

Copyright SianStock / Photocase.com, all rights reserved

Even more, today’s media and communications include a lot more business fields and your visuals should too. Workshops, storefronts, trade-show booths, fairs, farms… you can represent them all. 

Young woman on conference call

Copyright davidpereiras / Photocase.com, all rights reserved

BONUS: Home Office

As the worldwide Covid19 pandemic (also called Coronavirus) unveils and most of the world is on different levels of quarantine or self-isolation schemes, a huge portion of workers have shifted to a work-from-home arrangement. The home office is becoming a trend these days, and there are many great, authentic images to depict it. Explore them in our list of 8 positive visual concepts to illustrate the pandemic.

Diverse businesspeople in a meeting

Copyright criene / Photocase.com, all rights reserved

Team Diversity

Inclusivity and diversity are rising visual trends. For business imagery that translates into showing all kinds of people at work. Racially diverse teams are some of the most sought-after images, but there are other factors of inclusion you should not overlook. 

Beautiful Business Woman with hijab

Copyright Aleksandra Suzi / Photocase.com, all rights reserved

Women are a strong group on both sides of the market, and styled stock photography is the best way to represent businesswomen and to reach out to women visually. 

 

Young man with prostetic leg working in woodwork shop

Copyright Goran Bogisevic / Photocase.com, all rights reserved

People with disabilities are every day more present in workplaces, and there is a growing demand for business pictures that include disabled people. 

Just to name a couple. 

Startups for the Win

Young entrepreneurs in business meeting

Copyright kastoimages / Photocase.com, all rights reserved

The last few years have seen the dawn and rise of the startups, especially in the tech field –Silicon Valley rings a bell?–. These young, heavily growth-oriented and product-specific companies have brought up the entrepreneurial community and lifestyle to the visual style. In fact, the previous points (informal environment and dress code, unconventional workspaces and diverse staff) are strongly linked with the typical startup scenario. 

Young team working on startup office

Copyright criene / Photocase.com, all rights reserved

From the hipster aesthetic to the creativity-ridden office setups and all things millennial-related, business images that illustrate the startup scene are a must. 

Top Stock Photo Agencies for Business Stock Photos

Now you know what to look for, time to know where to look. Business, as we said initially, is a very popular stock photography theme and so most stock photo agencies offer at least some images in this category. The best ones, however, stand out for dedicating a large portion of their catalogue to this topic, oftentimes having curated galleries for business stock images of great quality both in resolution and content. 

Paid or Free? Choosing Stock Images Wisely

You might be tempted to use a free stock photo site to download business photos to use in your visual content. And you can… but at your own risk

Free stock photos have the great upside of being, well, free. But the downsides are not to be overlooked. First, the image quality tends to be subpar compared to premium images. And even when you can find high-quality photos free of charge, more likely than not they’ll be under Creative Commons license (usually Creative Commons Zero license, or CC0 for short). 

While technically ok’d for commercial use, CC0 license is only valid if all the rights-holders have signed a consent to have their work used this way, and free stock photo sites don’t often verify this. As a result, free photos are legally unsafe. 

Not to mention even the safest of free images –like the ones you can find on Unsplash, Pexels, and other top free photo sites that don't use Creative Commons Zero– require attribution or come with other copyright restrictions you need to abide. 

For all the aforementioned, premium, paid stock photos are a much better choice for commercial projects. The RF license that stock photo sites use is a lot safer, and every microstock agency (like the ones we list below) carefully checks every photo for legal validity. 

Plus, royalty-free stock images are all professional images, in high resolution and ready to download and use in professional-grade visual content. 

And If I Need Photos for Commercial Use?

Then, by all means, go for paid stock images. Free photos under Creative Commons Zero technically enable commercial use, but as we just detailed, they have a lot of hidden risks, that gets only amplified when you use the photo in a design intended to promote your business.

Royalty free stock photos are not only available for commercial use but they are mostly conceived for said use. The agency verification and professionalism of photographers who created them make them one of the safest options when you need business stock photos to use commercially.

That said, let’s see the list of the best stock photo agencies for business images: 

Photocase 

photocase logo w > The Best Business Stock Images for a Smart Marketing CampaignAs a German stock image website specialized in unique stock images that break stereotypes, Photocase is ideal to find those out-of-the-box business photos that go so well in modern-themed graphics for social media (Facebook, Instagram, Twitter, etc.), content marketing or similar. 

You can have a look at their selection right now by just hitting the search button below! 

Keep in mind you just had a glimpse at the kind of photos Photocase has, as all images illustrating this article are from this agency!

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Stock Photo Secrets

StockPhotoSecrets Logo White > The Best Business Stock Images for a Smart Marketing CampaignStock Photo Secrets Shop is our own stock photo agency, aimed at small businesses needing high-quality imagery at affordable prices. We have a great collection of business stock photos that are perfect for commercial purposes. You can use them anywhere, from Instagram feed to Facebook ads, from billboards to website hero image, and everything in between. 

Check out the collection by clicking on the search button here! 

 

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Shutterstock

shutterstock logo new offer > The Best Business Stock Images for a Smart Marketing CampaignShutterstock is arguably the largest stock photo site of the web, with over 300 million images and adding well over 150,000 new photos daily. This gigantic pool of content includes a business section (how could it not?), with tens of millions of photos on the subject. Variety is the key to Shutterstock’s offer and you will not be disappointed in that respect. 

Be wowed by the impressive selection of business photos, all you have to do is click on the search button and see it for yourself! 

 

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iStock

istock logo square e1585945491345 > The Best Business Stock Images for a Smart Marketing CampaignKnown as the very first microstock agency in the world, iStock is now owned by the prestigious Getty Images and is famous for its prime-level library that divides into non-exclusive budget images, and exclusive high-quality pictures. You can find valuable business stock photos in both categories, so whatever your budget, iStock has you covered. 

Summon up thousands of business-themed visuals with one click on the search button here!

 

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Adobe Stock 

adobe stock logo > The Best Business Stock Images for a Smart Marketing CampaignOwned by Adobe, Adobe Stock is a stock photography service that has the particularity of being completely integrated into Creative Cloud applications, making it the go-to option if you work with Photoshop and other Creative Cloud tools, but also available for everyone at the stand-alone website. Their rich catalogue hosts a business collection with millions of high-resolution photos ready to be licensed. 

Just click on the search button below to bring up all the beautiful business images in Adobe Stock!

 

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123RF 

123rf logo 590x235 1 > The Best Business Stock Images for a Smart Marketing Campaign123RF is an agency that honours its name, for it lets you get royalty-free images in a one, two, three. Their library, of course, has a tab dedicated to business photos that have thousands of files to choose from. 

See them all by hitting the search button here below!

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Dreamstime

dreamstime logo e1567194341285 > The Best Business Stock Images for a Smart Marketing CampaignA well-established stock photo provider, Dreamstime offers royalty free stock images in all popular categories, including, you guessed, business photography. Their themed gallery hosts over 8 million images so you are sure to find great content for your business blog, social media posts or marketing materials. 

Check out Dreamstime’s business images, all it takes is to hit the search button!

More Info on Dreamstime

Design Smart with the Best Business Stock Images 

Knowing the exact style and concepts in business images that engage audiences more and better, and the stock photography agencies where you can buy these images easily and affordably, there is nothing to stop you from creating the most effective graphics with a business theme! 

Happy –and successful– designing!

I am Content Manager, Researcher and Author in Stock Photo Press and its many stock media oriented publications. I am a passioned communicator with a love for visual imagery and an inexhaustible thirst for knowledge. I was lucky to enter the wonderful world of stock photography working side-by-side with experienced experts, and I am happy to share my research, insights and advice about image licensing, stock photography offers and stock media industry with everyone in the creative community. My background is in Communication and Journalism, and I also love literature and performing arts.

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