A brand's Instagram page isn't complete without a few images of spring flowers and blue skies. See a business presentation about company growth, chances are you'll find a beautiful mountain landscape in a slide. Nature stock photos are everywhere.
And not without reason: images of nature are a great way to visualize concepts and feelings like ecology, peacefulness, or freedom, plus they're perfect complements for promoting nature-related products.
This is all you need to know about the best nature stock images.
As a topic, nature stock photos are as wide as nature itself. But what we really want to dig in is what are the nature-themed images that better resonate with audiences right now, for you to integrate into your branding efforts.
It'll come as no surprise that the ongoing Coronavirus pandemic has highly influenced what people crave from nature and in what ways they connect with it, but there is a way to channel that in a positive visual way:
The global pandemic called for everyone to stay home, which gave a chance for people to appreciate the little natural corners each of us has.
Lush gardens and backyards are a constant presence. Even pot plants and vertical gardens are very popular.
Nature photography also shifts towards appreciating local sceneries. We are seeing a lot more nature photos that highlight the beauty in everyday landscapes: national parks, nearby rivers and lakes, etc.
On the other side of the spectrum, after over a year of confinement, people are also craving for an escape from indoor living and some fresh, outdoor air.
This translates into dreamy shots of isolated places and remote locations where one can´ get still remain safely distanced from crowds.
Part of that need for escaping is eluding the feeling of enclosure that inevitably comes with so many months of staying inside.
That's why photos that show wide open spaces are so relevant this year.
Nature stock images are a valuable asset in the visual marketing arsenal. These images are perfect for marketing campaigns of many industries:
- Outdoor gear/sports/services
Among many more. You can use nature imagery in multiple promotion channels and mediums: website's hero images, landing pages, advertising, presentations… the possibilities are endless. See how to DIY with our 102 tips for visual marketing!
But a key value in nature photography is that it can be used as visual inspiration and instant spirit-lifter, which all businesses can benefit from! Use nature photos in connection with concepts like:
You get the idea.
Nature images are particularly great for social media graphics that mix a beautiful photo with a powerful quote, making for highly shareable content.
There is also the strong link between nature and ecology. As everyday more companies and brands embark in eco-friendly initiatives and call for their customers to “go green”, images of nature are super useful to illustrate such actions.
These are our recommendations in top stock photo agencies with cool, modern, and high-resolution nature-themed images.
Learn how to use stock photos safely!
A unique stock photo site with artistic images, Photocase has a large offer in royalty-free nature stock photos, like the ones accompanying this article.
Stock Photo Secrets Shop
Our Stock Photo Secrets Shop is the ideal complement for small and medium-sized businesses needing beautiful visuals with affordable pricing. We have a wide selection of images of nature readily available for you!
Arguably the largest stock photo library on the web, Shutterstock is no short of choice in royalty-free images for every topic imaginable, including nature backgrounds and nature-themed photos.
iStock is renowned for its curation process that splits its big catalog into budget-friendly and exclusive images. Both segments have plenty of nature photos to choose from.
Adobe Stock is a creative-oriented stock photo service that thrives to have the trendiest photos ever. Their galleries are full of beautiful nature images that are current and highly valuable.
Nature in Stock
If you're looking for something more specific, Nature in Stock is a stock photo agency specialized in nature and wildlife photography. They have everything from exotic animals in their habitats to breathtaking landscapes from all over the world.
Whether you're looking to promote your products, inspire your followers or cheer them up, nature photography can help you achieve it. All you need to do is select trendy photos, from any of the sites we listed above.
What are you waiting for?
Header image: Copyright by Natalia Maro/Photocase.com, Edyta Pawlowska/Photocase.com, Addictive Stock/Photocase.com, przemekklos/Photocase.com, all rights reserved.