Stock photos of people are, quite literally, photographs that portray people, in every aspect of their lives, in all their wide diversity, and all ranges of emotions.
Known in the stock media industry as lifestyle photography, images of people are the most evergreen, best-selling category of them all. And with good reason, as they are the most relatable kind of photos of them all and are used across everything and everywhere.
Today we are going to talk about what are the most engaging people's images right now, and where to find them.
So, why are people's photos so well-performing? The answer can be complex, but it essentially comes down to basic human psychology: we respond and relate better to images of our kind than to any other type of picture.
Photos of people connect with audiences in a way no other can. Especially when it comes to portraying emotions, which can effectively invoke a psychological response in viewers.
People images can be used in everything and anything, but they are exceptionally valuable for marketing, for the reason we just explained. Psychology-based marketing is part of every successful business strategy, and it cannot be done without photos of people.
These images are particularly great to use in social media visuals, as they feel native to these platforms, where people share personal snaps and expect to see images of others.
Trends in lifestyle images change a lot over time, as they evolve along with society. These are the best-performing photos of people right now:
We can’t emphasize enough just how important it is to choose images that look authentic. From the subjects to the settings to the poses, everything has to appear realistic and as little staged as possible.
Speaking of subjects, authenticity in 2021 is also about identity. Human diversity needs to be portrayed in an honest way, from ethnicity to gender to lifestyle choices.
People in the New Normal
Ever since the Coronavirus pandemic and its worldwide effects on social life, people images have been reflecting the changes. Last year it was all about being locked in, staying home, away from everyone. Right now, it’s about adapting to the new normal in daily life.
Wearing masks, keeping social distance, even the realities of health care workers and others that deal with the disease on a daily, are all very sought-after concepts.
Groups of People
We are social species by nature, so it’s no surprise some of the best performing people photos are those that depict more than one person interacting with one another: spending family time with the children, being romantic as a couple, being friendly in a student’s setting, etc. And don’t forget, showcase diversity and inclusion.
Speaking of social life, our main way of communication and interaction is by talking, so images that show people talking are especially valuable. And again, it applies to all kinds of scenarios. A business meeting, for example, be it a bunch of youngsters brainstorming about their new startup, or formal business people discussing the latest data of the quarter. If people are talking in photos, the message comes across to the audience.
We covered subjects, concepts, and actions. It’s the turn of emotions. Human beings have a wide range of them, and many are possible to express through body language and facial gestures, that’s why they can be conveyed so well in photography.
You can choose any emotion to communicate visually, from fear to anger to curiosity and beyond. But, by a long shot, nothing works better and gives more results than happiness.
Happy people sell, engage, convert. When in doubt, go for photos where people are smiling, laughing, and overall look content.
We have a list of our favorite stock photo sites to find crispy fresh, high quality, and royalty-free photos of people, where you can download great images at affordable prices.
Photocase is the image bank where you find unexpected, fun-loving photos of people from all backgrounds and all styles.
Stock Photo Secrets
The Stock Photo Secrets Shop offers lots of people pictures in high resolution, with very affordable pricing, perfect for small businesses.
Shutterstock is famous for having over 230 million images in its catalog, so just imagine how many millions of people photos you can find here. Anything you want, they have it.
iStock provides both budget-friendly images and high-end, exclusive photos, all in one place. So you are certain to find the perfect people photos for your project in their collections.
Adobe Stock is all about the latest and trendiest photos for creatives. They have the ultimate photos with people themes, in professional quality, and ready to download.
Ready to make the best out of photos of people for your marketing campaigns? We’ll love to see what you do!