Who hasn’t suffered through a dull, meaningless, or distracting PowerPoint slides show at least once in their lives?
Microsoft PowerPoint is meant to produce visual support material for presentations, and when done right it absolutely can make a difference.
Images are the best to reach the kind of visual impact your presentation needs. While some points can be better said with custom images –such as infographics, photos of your staff, products, or prototypes–, stock photography is a total win when it comes to supporting concepts, ideas, and thoughts.
Today we bring you 8 design tips to create beautiful, compelling material using PowerPoint stock images!
#1 – Use Images that Elevate your Message
Your PowerPoint images are there to support your oral delivery, but they can also boost up your whole message through visual impact, if you choose and use images that are relatable, supportive, and engaging.
Here’s how to do that:
Use authentic stock images – Go for the raw style at the forefront of visual trends: photos of real people, in real-life situations. They will resonate a lot better with your audience than overly polished pictures.
Pro tip – Consider your subjects! Choose younger models if you cater to a Millennial audience, go for senior citizens portraits if you aim at baby boomers, insert images of multicultural couples with their kids if you are speaking about or to families, etc.
Illustrate in a non-literal way – Conceptual images can have a more meaningful, emotional impact than literal ones. If you’re talking about company teamwork, for example, a photo of a team helping each other climb over a wall in a boot camp can get your message across a lot better than one of a bunch of businessmen in a board meeting.
Support without going off the rails – Of course, you don’t want to be too conceptual. Staying within the topic is still crucial to retain people’s attention. Following the example above, a photo of a father cooking dinner with his kids might illustrate “teamwork effort” and be warm and engaging, but it’s far-fetched and distracting rather than supportive.
Engage through inspiration – Making your presentation inspirational isn’t about having your audience thinking about the meaning of life, necessarily. It mostly means to give them food for thought, within your topic: have them ask questions, think of answers, and give a thought to what you exposed, way after you’re done. Inspirational images, which are more abstract and artistic, can achieve this better than any other. Inserting an unexpected, compelling image at a peak point is a simple, yet effective visual trick.
#2 – Let the Image Shine
When it comes to visuals in PowerPoint, less is more. The single image approach is the best to ensure your photo is actually supporting your content.
If you cramp too much visual information in a slide, it all ends up tangling and losing impact. One great image is all your slide needs to retain the audience’s attention and engage them with what you’re saying.
#3 – Go for High Quality
To win the visual game in PowerPoint, you need to work with professional-grade, high-resolution stock images. While you might be tempted to use free stock photos, there are very few sites that make the cut in terms of quality. And they aren't as legally safe, either.
The best way to go about it is to go for large-sized, royalty-free images and then use PowerPoint’s image settings to adjust it to the slide’s layout, ensuring optimal sharpness and that everyone watching can see it clearly.
#4 – Put the Layout to Work
A slide’s layout design is more than just to make it all look pretty. It helps organize content strategically to make it more visually poppy.
Using conventional, Western reading directional cues (top to bottom, left to right) you can display content in the slide in a way that flows with the viewer’s glance, according to how important each bit of information is to support your speech.
Refrain from using unconventional ways to display content. It might look artsy or disruptive but in practice most viewers would spend more time figuring out where to look first, than actually in taking what’s shown.
#5 – Rely on Colors
Color is a great aid to support a message and highlight valuable information, as long as you use the right color combinations. Use different font colors to emphasize words, and always look for a contrast between your background and text to enhance readability –light fonts on a dark background or vice versa–.
This is a great opportunity to use your brand colors and enforce brand awareness, just remember to keep it simple: no more than 2 colors per slide, and overall don’t use more than 5 different hues in your whole presentation. You want the color to make content memorable, not to take center stage.
#6 – Choose Fonts that are Optimal for Screens
You must make sure your audience can effortlessly read what’s in your presentation, and that includes a thoughtful font choice. Sans serif fonts are considered the best for reading in digital screens, so you should definitely stay within this font family.
While using different fonts is a good trick to catch attention and hierarchize your copy, don’t go overboard: don’t use more than 2 font types (and make sure they go well together). Here you can learn more about royalty-free fonts!
Size also matters for fonts. You need the text to be big enough to be easily read, and leave room to have bigger headlines. 30p size fonts is a good rule of thumb to get started.
#7 – Bring Out the Bullet Points
Don’t ever forget the PowerPoint project is just a visual support, notecards for your actual, oral delivery of the presentation, so big chunks of text are a bad idea to include. You don’t want people to get lost reading copy on the screen and losing track of your words!
Bullet points are a presentation’s best friend. You can use them to visualize the core points in your speech, and at the same time, complete the impact of your slides with your tone and verbal emphasis.
There’s an extreme view that claims presentations should never contain full sentences, but we think as long as you keep it concise, short and sweet, it’s ok.
#8 – Ascribe to the 6×6 Rule
Speaking of written content, great PowerPoint presentations also tend to follow a six-by-six rule regarding words, that says a slide should never have more than 6 bullet points, and sentences should not have more than 6 words.
While following this to a tee can be a challenge sometimes, it is a good standard to work with to keep only essential, remarkable copy in your slides.
Pro Tip: Avoid having “orphan words” (words that exceed display limits and get moved to a subsequent line). This has an undesired, put-off effect for readers, so if your sentence ends up with one word standing alone, either shorten it or add another word to make it rounder-looking!
Want more tricks? Check our 102 expert tips to create marketing visuals!
Where to Get Stock Images for PowerPoint Presentations
Most stock photo sites' royalty-free license enables using their photos in PowerPoint presentations, but some of them are better suited than others for the task. Here are our recommendations!
Shutterstock isn't only one of the top companies in their space with one of the largest catalogs of stock images, but they also have a very useful PowerPoint add-in that simplifies your workflow!
Adobe Stock is the best stock photo service for design enthusiasts, as it's full of very trendy, inspiring images. And the best, they have their own PowerPoint add-in so inserting their images into PowerPoint slides is very easy!
Photocase is a stock photo site specialized in unconventional stock photography. Here you will find those artsy, funny, and inspirational images your presentation craves!
Stock Photo Secrets
The Stock Photo Secrets Shop is the best stock imagery service for small and medium-sized businesses, full of high-resolution images at very low prices, to make sure you don't break the bank when creating slideshows.
Bonus Uses for PowerPoint Slideshows
We all know that PowerPoint is software to create slideshows that you play during your oral presentation, as a visual enforcement of what you're communicating.
However, these slideshow presentations have additional uses that can come in handy for businesses, especially for marketing and promotion:
- Newsletters: You can use a quick PPT slideshow to convey a short but impactful message to your subscribers, clients, colleagues, or superiors.
- Social media: Transform a presentation into a short video slideshow to engage your followers.
The utility of Microsoft PowerPoint isn't limited to a screen or projector, and you can find many more creative ways to exploit presentations for visual impact.
Master PowerPoint Stock Photos to Support your Presentations
Have you thought about using PowerPoint for more than just presentations and reports? If not, it's about time you start!
Remember to apply these 8 tips and tricks, and we'll grant your slideshows will hit the nail on its head!
Header image: Copyright by kastoimages/Photocase.com, all rights reserved.