The Secrets of Stationery Design for Business That You Must Know Today

Business, just like everything nowadays, happens a lot in the digital world. So it’s easy to forget about a quintessential piece of brand image and marketing: stationery design. 

Branded stationery is an “old school” marketing resource that is every bit as efficient today as it was in the XVIII century and one you should not dismiss or overlook. 

Today we’ll tell you where to find the best stationery design that is cost-effective and immediately available, to give your business the ultimate professional look. 

Let’s start! 

No time to read? Then dive right in and discover amazing stationery design templates ready to download and use, clicking on our search bar right here:

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What is Stationery Design

Stationery is the name given to materials needed for written and print communications, especially in business, companies and organizations. Office supplies such as letterheads, envelopes, pens and pencils, notepads, etc. 

Stationery design, then, refers to applying custom graphic art to these items to make them part of a brand’s image, commonly including logo design, name and slogan plus graphic elements to make them pop. 

Before we continue, have a look at this article on how to buy a logo design fast and easy.

And don't miss our complete guide to choose the best marketing images!

Business stationery design mockup

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5 Sites Where to Get Stationery Design (Cool & Affordable!)

Brand stationery design is something you can hire a graphic designer to do, or use a DIY approach if you have good design skills –find out all you need for this in our massive list with 102 tips for visual content creation!–. However, hiring professional stationery design services is expensive and in both cases creating the designs from scratch takes its time. 

Lo and behold, the modern solution for this is in stock photo agencies and companies that offer an array of stationery design templates that you can buy, customise and use in your materials. These stock stationery designs are immediately available and cost a lot less than a designer’s hourly rate!

We have a compilation with over 20 great stock photo sites, but here are the top 5 options we recommend for stationery design:

SPS Stationery Design Screenshot > The Secrets of Stationery Design for Business That You Must Know Today

Stock Photo Secrets – The Budget-Friendly One

StockPhotoSecrets Logo White > The Secrets of Stationery Design for Business That You Must Know TodayOur very own Stock Photo Secrets Shop has over 5,000 beautiful stationery design options for all kind of companies, covering the most varied items, from letterheads and paper backgrounds to USB pen drives. All fully customizable vector files in EPS format!

Ours is a service aimed at small and medium-sized businesses and individuals, and our plans and prices reflect this: from our popular 99club deal–200 images a year for just $99– to monthly subscriptions and even on-demand image packs, we are sure to have the design you need, at a price that fits your pocket depth.

Learn more in our Stock Photo Secrets Shop review

Find more details on the 99club! 

Get more info on our monthly subscriptions and image packs

Shutterstock Stationery Design Screenshot > The Secrets of Stationery Design for Business That You Must Know Today

Shutterstock – The Massive Collection One

shutterstock logo new offer > The Secrets of Stationery Design for Business That You Must Know TodayThe stock photo giant Shutterstock currently has over 290,000 stationery design templates in vector format, ready to download and personalize as much as you want. With such a huge pool of content, you are certainly not short of choice in terms of graphics and styles for business card design, envelope design and many other brand identity resources! 

This agency offers subscriptions with a monthly download cap, billed monthly or annually, as well as image packs to pay as you go. Subscriptions offer the best per-image rates starting at 10 images per month for $29 monthly, billed yearly. This is an ideal pick if you like variety. 

Find your creative stationery design right now using Shutterstock's search bar:

Learn more in our Shutterstock review. 

Take advantage of the new Shutterstock Free Trial and get up to 10 free stationery designs for one month!

Use our Shutterstock Coupon Code to save up to 15% in your purchase! 

Tailor Brands 01 > The Secrets of Stationery Design for Business That You Must Know Today

Tailorbrands – The Innovative One

Tailorbrands Logo > The Secrets of Stationery Design for Business That You Must Know TodayTailorbrands is a company providing an original service for brand image: they use intelligent software to analyze your company and your style preferences to produce several options for logos, that you can further customise and pay for. The service includes additional branded assets such as business stationery design, social media management and more. 

It’s a very complete solution that gives you personalized stationery graphic designs on the fly. 

The offer works under an annual membership scheme and has three different tiers, starting at $3.99 a month billed annually, each adding extra benefits for your design projects for a higher price point, but they are all super affordable. If you wish to unlock branded stationery assets and social media tools, you’ll need at least the medium-tier plan that costs just $5.99 per month for a year. 

Get Tailorbrands whole brand image service!

Canva Stationery Design Screenshot > The Secrets of Stationery Design for Business That You Must Know Today

Canva – The Non-Designer-Friendly One

canva logo > The Secrets of Stationery Design for Business That You Must Know TodayCanva is a ground-breaking online design platform thought for the non-designer. Their editor has a very user-friendly interface that is as intuitive as easy to use and it is packed with stock media resources and templates for every occasion including, you guessed, business stationery items.

Canva is free to use for everyone and there are free stationery templates available, organized in categories that feature letterhead designs, business cards designs and all the basics plus extras like calendars, postcards and the like. However, their premium memberships come with a special brand kit feature that lets you create your brand’s image and apply it to anything you need, including stationery assets. Memberships start at $9.95 a month, billed annually. 

Learn more in our Canva review

Interested in a web-based editor? See our list of websites similar to Canva.

Vecteezy Stationery Design Screenshot > The Secrets of Stationery Design for Business That You Must Know Today

Vecteezy – The Free-with-Attribution One

vecteezy logo > The Secrets of Stationery Design for Business That You Must Know TodayIf you really can’t spare a dime to invest in stationery graphic design, Vecteezy is the answer. This free vector download site offers around 3,000 business stationery design templates completely free to download and use, and fully editable. 

The only requirement to use these free resources is to credit them in the final design, but you can avoid it if you go for the paid, pro version of the service. They have various price options like an unlimited downloads subscription for $14 monthly, plus limited plans and on-demand packages. 

Check out Vecteezy!

Letterhead business meeting

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5 Benefits of Business Stationery

If you’re still unconvinced of using high quality, branded stationery items for your company, have a look at these 5 powerful reasons to get a stationery design today: 

1. Enables non-intrusive presence

Most marketing resources are an in-your-face type of concept. Their goal is to catch people’s attention and send a message to them. Business stationery is a lot more subtle, instead of screaming your company name and services to the customer, it subtly goes “hey there, remember us?” every time they look back on the letter you sent them or the invoice you gave them. This non-intrusive approach to brand presence has a proven success record that goes back for centuries.

2. It’s Highly Visible

With adverts, flyers and even social media or your website, you need to “fight” to ensure people will find, see and remember your brand. But when you use branded stationery, you have that visibility granted, as your brand is literally right there on the office supplies and communications they use or receive from you.

3. It Projects Professionalism

Brand image is a whole that needs consistency. Having a personal stationery design makes you (and your company) look professional, serious and reliable. This impacts not only on your prospective customers but also on your colleagues and your employees. 

4. It Engages People

Custom business stationery not only reminds people of your brand, but it also connects them to your brand. Every time you forward correspondence in your brand letterhead, every time you send out a branded invoice, your customers (or potential customers) get the message that you want and value their business, and they respond to that. 

5. It’s Accessible to Most Budgets

Marketing efforts can be quite the struggle for startups, freelancers and small businesses. However, a basic business stationery package is usually within budget no matter how tight it is. And thanks to stock photo agencies and their offer in business stationery design templates, having a personalized, corporate stationery is also doable without breaking the bank. 

Business card mockup

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5 Must-Have Business Stationery Items

From what we spoke so far, you probably got that business stationery is rich in assets, and you may wonder which are the absolutely necessary ones to look professional and not miss out on the branding opportunity stationery means. We got you! Below is our list of the 5 essential stationery materials for businesses. 

And if you're looking for inspiration on stationery design ideas, check out this cool list with 60 of the best professional stationery design examples by Inspirationfeed.

Business Cards

Creative business cards are a mean for the introduction of your company to a new customer or potential customer, even a colleague, a prospective partner or competitor. 

Business cards work where you can’t and in the long run because they stay in possession of the client, representing your brand once you or your representative is gone. 

Having custom-made, fully designed business cards speak volumes of your professionalism and your appreciation for your customers. 

Letterheads 

All correspondence you send out within your business should include a letterhead that is consistent with your branding. This element puts emphasis on your brand in all communications for that subtle, non-intrusive presence we talked about earlier. 

For this, you need a creative stationery design that attracts the eye but doesn’t distract from the letter’s content.  

Corporate Envelopes

A branded envelope is the real-life equivalent to the e-mail subject line: it ensures your letter will be identified in any pile of mail, helping recipients familiarise with your brand, anticipate your communication and increase the rates of letter reading. 

Make sure to have envelopes in different sizes for every purpose, and do keep in mind bigger envelopes are immediately associated with more important contents. 

Folders

In any case, you need to group more than one sheet of paper together, a folder is a must for a neat presentation. 

Be it a package of brochures, pricing details and other info sheets for customers, or internal documents like contracts, invoice copies and customer details, a branded folder is perfect to contain those important papers while remembering of your brand and being easily spot on a busy desk or shelf.
Plus, folders offer extra chances for creativity and visibility as they have room to add images, graphics and more. 

Invoices

Customizing your invoices with your brand design is a super simple way to make your business look serious and to help your client know exactly who is that invoice from with just one glance. 

Normally invoice sheets don’t allow for a lot of design, but still adding your logo and a very minimalist version of your stationery design is a wise move. 

Business stationery flat lay coffee

Copyright 2018 obeyleesin / Photocase, all rights reserved.

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5 Extra Business Stationery Goods Worth Having

What about all the other stationery items available, then? Are any of them more useful than others? Certainly yes. The best additional assets are those that serve a purpose within your business’ operations, but also increase customer satisfaction and become a chance for spreading the voice about your company, as you can gift these items to customers as company courtesy. We listed the best 5 below. 

Pens & Pencils

They are basic office supplies and widely used in nearly all types of businesses and in most business interactions, and they bring up your company every time someone uses a pen or pencil with your logo and name. 

Cards & Calendars

Greeting cards and postcards for holidays, or to mark a company milestone, are a nice way to strengthen customer relations. Branded calendars are a useful token for day-to-day living and they keep your company present every single day all year round. Not bad!

Notepads

You scribble notes all day at work, your employees do too, wanna bet your clients also need pen and paper on their auxiliar table at home? A notebook or notepad with your logo is great to make sure your brand image is consistent if you hand out a quick note with important information, and makes for a great subtle image presence in a client’s daily life. 

Coffee Mugs, Cups & Cup Collars

Now coffee mugs can be a tad more expensive than other assets on this list, but they are certainly worth it. Few things look more naturally professional than an office where all employees drink from branded mugs. And if you gift them to a customer? That’s your logo on their countertop, in their hands, inside their cupboard, every single day. 

A modern twist to this is in branded cups to go, and the best: branded cup collars, a simple cardboard piece with a lot of visibility. 

USB Pendrives 

Another asset that demands a bigger budget, but with a lot more value in these days. Especially if you work with digital files, having branded USB memory sticks make for the ultimate professional appearance, and handing them out to customers is a very effective way to win their favour and their business. 

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Achieve a Fully Professional Image with Custom Stationery Design

Stationery is part of almost all businesses’ daily activities. And now you know that every time you hand out a business card, every time you send out a corporate letter, every time you ask a client to sign a form, you have an opportunity to strengthen your brand image and secure the connection between that person and your company in a non-invasive way. 

All it takes is an amazing stationery design!

Remember, you can get it done easily at:

Have you experienced the perks in branded stationery already? We’ll love to read your comments! 

 

Image header copyright: Nuchylee / Photocase.com, all rights reserved.

Amos Struck

I am a publisher and entrepreneur in the stock imagery field. I focus on providing knowledge and solutions for buyers, contributors and agencies, aiming at contributing to the growth and development of the industry. I am the founder and editor of Stock Photo Press, one of the largest networks of online magazines in the industry. I am the founder of Microstock Expo, the only conference dedicated to the microstock segment. I created several software solutions in stock photography like WordPress plugins. Plus I am a recurrent speaker at Photokina Official Stage, and an industry consultant at StockPhotoInsight. I am passionate about technology, marketing and visual imagery.

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