If you want to escalate your business and take your company to the next level, you must consider women in your marketing strategy. And that includes visual content. For which you'll need the most perfect images for marketing and visuals.
Styled stock photography designed with women in mind delivers awesome results in marketing, social media and beyond, and let’s be honest, they look cool.
If you lead a woman-oriented business or publication, or if you want to market your brand to the female population, we are here to tell you how to do it with stock images, and where to find the perfect girly, feminine stock photos for this task! test.
The Relevance of the Female Consumer Market
If you read this article’s title and wondered why would you possibly need styled stock photography to market your business to women, you’re missing out, big time.
Women’s influence in the economy is undeniable, and will only increase over time. Only a fool would miss on the chance to reach out to this market!
Feminine Stock Photography: A Rising Visual Marketing Trend
The visual world is directly influenced by all the major factors at play in business and marketing, and it’s especially true when it comes to styled stock imagery.
For the reasons mentioned above, every day more marketers, bloggers, creative entrepreneurs and business owners set themselves to lure more women into their brands, products and services.
Conjointly, since the dawn of mobile photography, social media platforms and massive access to the Internet, the style and content in commercial photography has significantly shifted from picture-perfect, exaggeratedly posed and hegemonical, to realistic, candid-looking and inclusive. The kind that makes the best photos for Instagram, to give you an idea.
This certainly affected how women are portrayed in media and advertising, and thus the offer in stock photography. The Stepford wife and the men’s world are a thing of the past, bankable images are now those that represent modern women in the wide array of facets their lives can unfold into.
In the same fashion, women want to see an aesthetic they identify with. From interior design to product styling and everything in between, they want a style and concept that speaks to them directly, and not just as part of the general, man-oriented marketing strategy.
Authentic and styled stock photos of women of all ages, social and cultural backgrounds, doing their thing and going about their lives. And beautiful flat lays and indoor scenes that make it obvious it's a women's space what's portrayed. Those have been a constant in Photography Trends for several years now, and there is no sign of that changing.
Styled Stock Images: The Art of Pleasing the Female Eye
By all means, create your visuals using photography that makes them feel addressed, identified, understood.
Stylish stock photos are the perfect resource for this. The feminine aesthetic, modern feel and authentic concepts they portray connect with women in a way no other pictures would.
9 Sites with Stunning Styled Stock Photos
Let’s get to the juicy part. Where can you get high-resolution, stylish stock photos to use in women-focused projects? Stock photo sites, of course, are the perfect solution. They have professional-grade photos that are legally verified and licensed through a safe platform, granting you can use them for commercial purposes –ads, social media, blogging, etc.– safely.
Our chosen ones include both premium (paid) and free options for you to raise up your visual game with lovely feminine images, no matter what your budget is!
Photocase – Quirky and Feminine
Photocase is a German stock photo agency that specializes in unique, artsy stock photos that break all stereotypes, as you can learn in our Photocase review. Their carefully curated library includes a great selection of unconventional yet beautiful and feminine styled stock photos in high-resolution and royalty-free, available on demand. They constantly add new photos too.
To save when buying images, use our special Photocase Coupon with 5 free credits and 10% off!
Stock Photo Secrets – Budget-Friendly and Girly
Our Stock Photo Secrets Shop is aimed at small and medium-sized businesses, bringing affordable, professional imagery for your every need –find our more in our Stock Photo Secrets review. Our library includes a nice selection of girly images that are perfect to use in social media graphics oriented to women. We have on-demand packs as well as subscriptions. And we add new images periodically.
You can make the best out of your bucks with our awesome 99club deal, we highly recommend it!
Shutterstock – Variety in Styled Photos
Shutterstock is known as the stock photo giant thanks to its massive image library (we tell you all about it in our Shutterstock review), where you will discover a wide selection of styled images with various concepts and compositions, all royalty-free and suitable for commercial purposes. They sell image packs and subscriptions alike.
We offer you an exclusive Shutterstock Coupon Code with 15% off in your purchase. But if you can’t afford this, or you don’t yet know if you want to fork out the cash for a subscription, you should definitely take advantage of the new Shutterstock Free Trial, which gives you up to 10 image downloads for one month. You can use it to download any image you want (up to 10) including styled stock photos free!
iStock – Exclusive and Stylish
iStock is a renowned stock photo agency, famous for its large collection of exclusive images. It’s all detailed in our iStock review. Among them, you can find the kind of stylish and feminine stock photos that are perfect for female-oriented brands to create awesome visuals. You can get them on demand with credits, or via a stock photo subscription.
Now you can acquire styled imagery at a much lower price using our iStock Promo Code that saves you up to 15% in your purchase!
Styled Stock Society – Styled Photo Collections
Styled Stock Society is a specialized stock photo library focused on feminine stock photography for businesses wanting to stand out in the women-led market. They have beautiful, themed photo collections with everything you need to promote and strengthen your brand, available through a paid membership with instant access to downloads.
But if you can’t afford it, they also have freebies: a bundle of 20 free styled stock images in square format (intended for Instagram for free to use digitally anywhere) that you can access to just by joining their email list. Keep in mind they also send out freshly new free photos every month!
The brainchild of a product stylist and photographer, SC Stockshop is a stock photography service that offers curated styled stock images for brands and creative entrepreneurs who can’t afford custom photography. These are sold on demand.
And for those who can’t afford even stock photography? They give away 20 free styled stock images upon signing up for their newsletter, where they also release new freebies on a monthly basis. Certainly useful!
Haute Stock – Stylish Photos and Design Assets
Haute Stock is a website offering a highly curated collection of styled stock photography for businesses, and they include useful digital resources like pre-made social media graphics. All ready to download and use in your marketing strategies, through a paid membership.
They also include a nice freebie deal: if you sign up for their email list, they give you 21 free feminine stock images right away, plus more free photos every month!
Styled Stock is like the name gives away, a stock photo library where you can find beautiful feminine stock images to download and use in your creative endeavours, without having to pay for them. Images come in themed stock photo bundle form and you can also download them individually.
They up-sell premium bundles too, that are very affordable. But their main offer is for free styled stock photos, and they also send out exclusive free images if you join their email list!
Fempreneur Styled Stock Library couldn’t be more transparent in their name: they offer feminine stock photos and videos intended for female entrepreneurs and women-led projects.
And they have a cool freebie: if you sign up for their newsletter, you receive a batch of styled stock photos free of charge, every week!
Use Styled Stock Photography and Get On the Women-Led Market
Succeeding in such a demanding and strong market like it is the one led by women and aimed at women is no walk in the park, but styled stock photography is a great ace in your sleeve to win the game.
Now you have 9 cool options to find feminine stock imagery that is beautiful, professional and affordable (even free!), there are no excuses to not tap on this incredible business opportunity.
- Photocase for unique stylish images
- Stock Photo Secrets for budget girly photos
- Shutterstock for gazillion options in styled photography
- iStockfor exclusive, high-value feminine shots
Which styled stock photo agency made you fall in love with their photos? We’ll love to hear from you in the comments!
Header image: Copyright obeyleesin / Photocase.com, all rights reserved.