If you want to escalate your business and take your company to the next level, you must consider women in your marketing strategy. And that includes visual content. For which you'll need the most perfect images for marketing and visuals.
Styled stock photography designed with women in mind delivers awesome results in marketing, social media and beyond, and let’s be honest, they look cool.
If you lead a woman-oriented business or publication, or if you want to market your brand to the female population, we are here to tell you how to do it with stock images, and where, in the vast online creative market, to find the perfect girly, feminine stock photos for this task!
The Relevance of the Female Consumer Market
Business owner, entrepreneur, blogger, graphic designer, photographer: If you read this article’s title and wondered why would you possibly need styled stock photography to market your business to women, you’re missing out, big time.
Women represent one of the largest consumer segments in the world, and the fastest-growing one too. At the same time, female entrepreneurship and all kinds of female-led businesses are blossoming by the minute.
Women’s influence in the economy is undeniable, and will only increase over time. Only a fool would miss on the chance to reach out to this market!back to menu ↑
Feminine Stock Photography: A Rising Visual Marketing Trend
The visual world is directly influenced by all the major factors at play in business and marketing, and it’s especially true when it comes to styled stock imagery.
For the reasons mentioned above, every day more marketers, bloggers, creative entrepreneurs and business owners set themselves to target women with their blog post, advertisement and branding efforts.
Conjointly, since the dawn of mobile photography, social media platforms and massive access to the Internet, the style and content in commercial photography has significantly shifted from picture-perfect, exaggeratedly posed and hegemonical, to realistic, candid-looking and inclusive. The kind that makes the best photos for Instagram, to give you an idea.
This certainly affected how women are portrayed in media and advertising, and thus the offer in stock photography. The Stepford wife and the passive businesswoman in a men’s world are a thing of the past, bankable images in today's visual trends are those that represent modern women in the wide array of facets their lives can unfold into. A concept that is closer to reportage photography than picture wonderland.
In the same fashion, every young woman and girl wants to see an aesthetic they identify with. From interior design to product styling to portrait and everything in between, they want a style and concept that speaks to them directly, and not just as part of the general, man-oriented marketing strategy. Unique stock photography at its best.
An authentic and styled stock image, in lifestyle images, will portray a beautiful woman of any given age, social and cultural background, doing her thing and going about her life. Other examples of a styled stock photograph are beautiful flat lays and indoor scenes with a feminine vibe that make it obvious it's a women's space. Those have been a constant in Photography Trends for several years now, and there is no sign of that changing.back to menu ↑
Styled Stock Images: The Art of Pleasing the Female Eye
The right way to market anything to women is to do it integrally, crafting every element in your strategy with this group in mind.
Changing your font colour to pink won’t do.
Trying a both-genders-pleasing approach will fall short too.
If you want to sell to women, speak to women, in their own language.
By all means, create your visuals using high-quality photography that makes them feel addressed, identified, understood.
Stylish stock photos are the perfect resource for this. A female stock photo with a feminine aesthetic, modern feel and authentic concepts that connect with women in a way no other pictures would.back to menu ↑
10 Sites with Stunning Styled Stock Photos
Let’s get to the juicy part. Assuming paying for a photoshoot to create your own photos isn't in your budget, where can you get high-resolution, stylish stock photos to use in women-focused projects? Images that are good for commercial use, from a blog to product mockups, from on-site branding to your Facebook and Instagram feed.
Stock photo sites, of course, are the perfect solution. They have professional-grade photos that are legally verified and licensed through a safe platform, granting you can use them for commercial purposes –ads, social media, blogging, etc.– safely.
Our chosen ones include both premium (paid) and free photo options for you to raise up your visual game with lovely feminine images, no matter what your budget is!
Quick tip: We have a whole list dedicated to fashion stock photography if that's what you're after!
Photocase – Quirky and Feminine
Photocaseis a German stock photo agency that specializes in unique, artsy stock photos that break all stereotypes, as you can learn in our Photocase review. Their carefully curated library includes a great selection of unconventional yet beautiful and feminine styled stock photos in high-resolution and royalty-free, available on demand. They constantly add new photos too. These are just some of the many reasons that make Photocase an affordable alternative to premium services like Offset.
Discover the uniqueness in Photocase's styled images just by clicking on the button below! You can also try out other keywords such as “feminine” or more modern and specific terms like “girl boss”.
To save when buying images, use our special Photocase Coupon with 5 free credits and 10% off!
Stock Photo Secrets – Budget-Friendly and Girly
Our Stock Photo Secrets Shop is aimed at small and medium-sized businesses, bringing affordable, professional imagery for your every need –find our more in our Stock Photo Secrets review. Our library includes a nice selection of girly images that are perfect to use in social media graphics oriented to women. We have on-demand packs as well as subscriptions. And we add new images periodically. You can use these photos in anything, from WordPress based blogs to huge billboards.
See thousands of styled photos and illustrations just clicking on the button below!
You can make the best out of your bucks and get beautiful images with our awesome 99club deal, we highly recommend it!
Shutterstock – Variety in Styled Photos
Shutterstockis known as the stock photo giant thanks to its massive image library (we tell you all about it in our Shutterstock review), where you will discover a wide selection of styled images with various concepts and compositions, all royalty-free and suitable for commercial purposes. They sell image packs and subscriptions alike.
Ready to be blown away? Check out over 45 million styled images, they're just one click away! Use the button on the search bar below to see them.
We offer you an exclusive Shutterstock Coupon Code with 15% off in your purchase. But if you can’t afford this, or you don’t yet know if you want to fork out the cash for a subscription, you should definitely take advantage of the new Shutterstock Free Trial, which gives you up to 10 free image downloads for one month. You can use it to download any image you want (up to 10) including styled stock photos free!
iStock – Exclusive and Stylish
iStock is a renowned stock photo agency, famous for its large collection of exclusive images. It’s all detailed in our iStock review. Among them, you can find the kind of stylish and feminine stock photos that are perfect for female-oriented brands to create awesome visuals. You can get them on demand with credits, or via a stock photo subscription.
Explore hundreds of thousands of images with feminine style, all you have to do is hit the button right here!
Now you can acquire gorgeous stock photos at a much lower price using our iStock Promo Code that saves you up to 15% in your purchase!
Styled Stock Society – Styled Photo Collections
Styled Stock Societyis a specialized stock photo library focused on feminine stock photography for businesses wanting to stand out in the women-led market. They have beautiful, themed photo collections with everything you need to promote and strengthen your brand, available through a paid membership with instant access to downloads.
But if you can’t afford it, they also have freebies: a bundle of 20 free styled stock images in square format (intended for Instagram for free to use digitally anywhere) that you can access to just by joining their email list. Keep in mind they also send out freshly new, free stock photos every month!
The brainchild of a female creative entrepreneur, SC Stockshop is a stock photography service that offers curated styled stock images for brands and creative entrepreneurs who can’t afford custom photography. These are sold on demand.
And for those who can’t afford even stock photography? They give away 20 free styled stock images upon signing up for their newsletter, where they also release new freebies every month. Certainly useful!
Haute Stock – Stylish Photos and Design Assets
Haute Stock is a website offering a highly curated collection of styled stock photography for businesses, and they include useful digital resources like pre-made social media graphics. All ready to download and use in your marketing strategies, through a paid membership.
They also include a nice freebie deal: if you sign up for their email list, they give you 21 free feminine stock images right away, plus more free photos every month! A complete service for great stock photos of women and for women.
Styled Stock is like the name gives away, a stock photo library where you can find beautiful, free feminine stock photos to download and use in your creative endeavours, without having to pay for them. Images come in themed stock photo bundle form and you can also download them individually.
They up-sell premium bundles too, that are very affordable. But their main offer is for free styled stock photos, and they also send out exclusive free images if you join their email list! If you need a styled image quick and for free, you can find it here for sure!
Fempreneur Styled Stock Library couldn’t be more transparent in their name: they offer feminine stock photos and videos intended for female entrepreneurs and women-led projects.
And they have a cool freebie: if you sign up for their newsletter, you receive a batch of styled stock photos free of charge, every week! A great way to get a free stock image whenever you need one!
Stock by Jewels – Stylish Photos of Women in their 40s
Stock by Jewels is run by Julie C. Butler, a Canadian photographer and entrepreneur who noted the lack of representation of women of 40+ in business-themed imagery and decided to create a stock photo library to fix that. Her site hosts over 2,400 high-quality, styled images portraying women in their 40s and beyond, of different ethnical and cultural backgrounds in all kinds of business environments.
You can access unlimited downloads from the entire catalogue with a membership, which you can get fortnightly, monthly or yearly. There are also themed bundles you can purchase on-demand.
Best? The site includes a nice freebie section with free photos, marketing and design tutorials and more. One resource worth discovering for femme entrepreneurs!back to menu ↑
Use Styled Stock Photography and Get On the Women-Led Market
Succeeding in such a demanding and strong market like it is the one led by women and aimed at women is no walk in the park, but styled stock photography is a great ace in your sleeve to win the game.
Now you have 9 cool options to find feminine stock imagery that is beautiful, professional and affordable (even free!), there are no excuses to not tap on this incredible business opportunity.
- Photocase for unique stylish images
- Stock Photo Secrets for budget girly photos
- Shutterstock for gazillion options in styled photography
- iStock for exclusive, high-value feminine shots
Which styled stock photo agency made you fall in love with their photos? We’ll love to hear from you in the comments!
Header image: Copyright obeyleesin / Photocase.com, all rights reserved.