The post Representing the Hispanic Community Authentically Through Stock Imagery appeared first on Stock Photo Secrets.
]]>This guide explores the significance of using authentic Hispanic stock imagery, how to identify it, and where to source it effectively. Don't miss out on the top 10 agencies that offer diverse stock photos as well.
Authentic representation matters, especially for the substantial Hispanic market in the United States. By utilizing stock photos that resonate with this community, businesses can forge stronger connections, build trust, and effectively communicate their brand's values. Authentic imagery not only avoids perpetuating harmful stereotypes but also celebrates the diversity and richness of Hispanic culture and ethnic diversity.
Distinguishing authentic Hispanic stock images with hispanic heritage from inauthentic ones requires a discerning eye. Here are some key factors to consider for the correct cultural representation:
Several stock photo sources now offer diverse and authentic Hispanic imagery with commercial licenses. Here are some notable options:
By embracing authentic representation and sourcing stock images that accurately reflect the Hispanic community, businesses can foster meaningful connections and demonstrate their commitment to diversity and inclusion.
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]]>The post Getty Museum’s Open Content Program Offers Historical Photos You Can Use For Free appeared first on Stock Photo Secrets.
]]>The collection has images dating back centuries, produced with many different photography mediums, and can be used for almost any purpose under a free-use Creative Commons license.
It’s a wonderful resource for historical stock photos!
The J. Paul Getty Museum started its Open Content Program in 2013, a little over a decade ago, intending to allow people to use historical visual artwork from the museum’s collections in multiple creative ways.
However, they have recently put the library with over 88,000 high-quality image files under Creative Commons Zero (CC0) license, making it much more accessible and widening the potential uses for the images.
CC0 is now one of the creative industry standards for free-use content, as it has virtually no restrictions. You can download any image from this program to edit, repurpose, and use it pretty much however you want.
In declarations to PetaPixel, the organization shared that they already have around 30,000 downloads per month on the Program’s library, and they expect that number to grow as the collection goes under CC0 and continues to add more images over time.
This Open Content Program is a time vault for photography processes, as it hosts images created in various mediums and dating as far back as the 19th century. The thousands of images in this library were created in over 180 different mediums, including albumen silver prints, gelatin silver prints, calotypes, ambrotypes, collodion prints, cyanotypes, tintypes, and more.
Moreover, it covers historical events, locations around the globe, and relevant artworks and styles spanning various centuries, artists, and countries.
It is a perfect chance to learn about photography and history and a useful resource for obtaining historical imagery to support your projects.
You can visit the Getty Museum’s Open Content Program site here.
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]]>The post Adobe Firefly AI Features Land on Mobile with New Adobe Express App appeared first on Stock Photo Secrets.
]]>Adobe has launched –in beta– an Adobe Express mobile app that includes generative AI features powered by Adobe Firefly, the company’s signature family of AI models.
This all-in-one, user-friendly content creation app promises to revolutionize on-the-go content creation. It marks Adobe Firefly's arrival on mobile platforms just one year after its first release, evidencing how fast the firm is moving in its development and integration.
Try the new Adobe Express Mobile App!
The desktop version of Adobe Express integrated Firefly generative AI last year, garnering acclaim for its ability to merge creativity and productivity seamlessly. Users from various backgrounds hailed its capacity to create visually stunning content for work, business, education, and leisure.
With the launch of the beta version for mobile, Adobe is now extending the increasingly popular features of Firefly to smartphones, enabling users to improve their on-the-go workflow. The new mobile app lets you craft high-impact designs, engaging videos, animations, and content for diverse channels and platforms from your mobile device without any special skills needed.
The landing of Firefly on mobile platforms is exciting as it shows how fast AI development is moving: Adobe launched its family of generative AI models barely a year ago!
The new Adobe Express app includes some of the most popular Firefly-powered features. With Generative Fill, you can create new images by writing what you want to see and letting Firefly generate a visual. You can also instruct Firefly to perform edits on any image, such as removing an object, adding an object, seamlessly merging two images, expanding an image’s frame, and much more.
You may use Text Effects to transform plain text into captivating animated fonts to ensure your message reaches your target audience.
The best is that Adobe Firefly was created to be legally safe, as the generative AI models are trained solely with authorized data and imagery. So you can feel much more at peace using this tool to create visuals for your small business or new professional endeavor.
Besides generative AI for image editing, Adobe Express includes video editing capabilities that let everyone become a videomaker without having to learn complex skills.
The app offers thousands of professionally designed templates, enabling you to create standout content for video-driven platforms like TikTok, YouTube, and Instagram Reels. The video editor's rich features, including auto video captions and character animation, facilitate the production of attention-grabbing videos on the go.
Moreover, the Adobe Express mobile app provides access to a vast library of Adobe Stock assets and fonts, enhancing creativity and convenience. Users can seamlessly collaborate and share content across desktop and mobile devices, with files staying synced for effortless workflow management.
The Express mobile app is the perfect companion for Creative Cloud customers. It offers in-app access to creative assets from Adobe Stock and allows collaboration with other, more professional apps like Photoshop and Illustrator.
The Adobe Express app is available on iOS and Android platforms. iOS users must sign up for a special page from Adobe due to the platform's restrictions for beta users.
During the beta phase, all users get full premium access for free. The app invites users to explore its features and provide feedback for further enhancements.
Whether you're a seasoned creator or new to Adobe Express, the mobile app promises to shape the future of content creation on mobile devices.
With its intuitive interface and powerful features, Adobe Express empowers you to design better, faster, and easier than ever before.
Click here to learn more about this app and get the Adobe Express mobile app.
Let us know how you like it!
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]]>The post Get Stunning Adobe Stock 4K Video at an Unbeatable Value with Multimedia Subscriptions appeared first on Stock Photo Secrets.
]]>Adobe Stock, the prominent online platform for stock media, has recently expanded its multimedia subscription plans to include its extensive collection of 4K footage.
This update allows you to access top-tier video resolution seamlessly and affordably, revolutionizing your content production workflow.
Discover why integrating Adobe Stock 4K video clips into your projects is a wise idea, and learn more about this exciting new offering.
Want to know something cool? With this Adobe Stock Free Trial, you can obtain up to 6 4K videos for 30 days.
4K resolution, or Ultra High Definition (UHD), delivers unparalleled detail and sharpness, with pixel counts typically ranging from 3840 to 4096 – that is 4x more detailed than HD quality.
In the not-so-distant past, 4K resolution was primarily reserved for major film productions and high-end projects. However, with the increasing support for higher-quality footage on various viewing devices and mediums, it has become the gold standard for professional video production.
And in today’s visual landscape, you must include video in your content strategy. From social media and YouTube to websites and trade shows, video is present everywhere and has exceptional engagement power. Viewers are drawn to the immersive experience that 4K videos offer, making it essential for the success of your content campaign. If you want to ensure your audiovisual content is up to standards, here you can learn how to edit it like a pro!
You probably already know that Adobe Stock provides a vast selection of high-quality photos, vectors, graphic templates, 3D graphics, and more to make your content production breezy and high-quality (and if you don't, our Adobe Stock review will tell you.) But did you know they have a whole stock video library packed with HD and 4K stock footage?
Well, they do. The Adobe Stock Video library has over 15 million royalty-free footage clips ready to download and use. And 4 million of those are in 4K resolution. This makes them one of the best stock video sites out there.
4K videos are a lot more than just sharper-looking clips. These videos enhance storytelling with stunning visuals and provide flexibility in post-production editing. Moreover, incorporating 4K resolution ensures that your content meets quality standards across various platforms without incurring additional expenses. Adobe Stock seamlessly integrates with all Adobe Creative Cloud apps, streamlining the editing process for professionals and beginners.
Adobe Stock's multimedia subscriptions offer flexible options tailored to your professional creative needs. Whether you opt for a monthly or yearly subscription, you can access various assets, including images, videos, and music tracks, all with the same plan.
While the video offer for subscriptions initially included only HD clips –with 4K footage available on-demand– now all plans have access to the whole 4K video collection from Adobe Stock at the same price as HD.
Subscriptions have different volumes of downloads and range from $29.99 to $249.99 per month. They allow a mix of downloads from all media types and give between 1 and 6 downloads a month for videos. This provides exceptional value for 4K video content, as clips cost only $7.99 to $22.39 each.
Explore Adobe Stock's extensive library of 4K videos today!
And the best news left for last: the Adobe Stock free trial, which gives you the first month (with its allocated downloads) of an annual subscription for free, includes HD and 4K video downloads! Take advantage of the Adobe Stock free trial to access up to six 4K videos for free during your first month of subscription.
Now is the perfect time to subscribe to Adobe Stock and access a constant stream of fresh 4K videos without breaking the bank!
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]]>The post Tapping on the Power of iStock Illustrations: Elevate Your Visuals Like Never Before appeared first on Stock Photo Secrets.
]]>Stock illustrations are a powerful tool for enhancing visual communication, offering a vast array of pre-designed and visually impactful graphics ready for use.
Among the leading platforms in this arena is iStock, renowned for its extensive collection of premium high-quality illustrations. Discover how integrating iStock illustrations can elevate your visuals to new heights of impact and engagement!
You may be familiar with stock photos as ready-made photographs you can license and use in your work. Stock illustrations are similar because they're still images and are available for license. Still, instead of snapshots that portray real-life people, objects, and scenes, illustrations are handcrafted digital creations: drawings, paintings, and graphics.
Usually, stock illustrations come in vector format that lets you edit all the individual elements in the illustration without losing quality and overall proportions. Stock photos and illustrations are collectively referred to as “stock images.”
While photographs are direct representations, illustrations are an artist's interpretation of concepts and ideas. Illustrations have more creative possibilities as they can represent things that don't exist in the real world and visualize non-visual concepts. The artist can exaggerate or tone down aspects of the drawing to transmit a specific meaning. They're also very versatile, as there are countless artistic styles they can take, and thanks to vector format, they are highly customizable to match a brand's style.
iStock’s stock illustrations, particularly their premium stock illustration collection, can truly complete and elevate your visual projects across many purposes, and we’ll tell you exactly how. But first, a bit on what makes iStock such an excellent stock illustration resource.
iStock is a well-known provider of stock images. It has gained popularity due to its high curation standards, comprehensive licensing coverage, and flexible pricing. The catalog includes millions of illustrations divided into two main collections: Essentials, which is an everyday budget-friendly graphic collection, and Signature, which is a high-end selection of unique and exclusive artwork. You can learn more about it in our iStock review.
Both collections offer fully editable illustrations on various topics and styles. However, the Signature segment is an unparalleled resource because of the quality and uniqueness of the illustrations it hosts. As visual content quality lends to your brand image, using premium stock illustrations from iStock is an effortless way to increase your brand’s value and your content’s visual power.
iStock’s premium vector collection covers any theme imaginable, and all files are easily editable using standard vector-manipulating tools like Adobe Illustrator or Corel Draw.
All stock illustrations are available under iStock's royalty-free license, one of the market's most comprehensive and flexible licenses. It allows commercial use in projects such as branding, marketing, advertising, social media, and internal communications with few restrictions.
The pricing is quite reasonable as well. Depending on whether you purchase on-demand or with a stock image subscription, you can get high-quality, premium stock illustrations at iStock for as little as $0.46 and as much as $12 per piece –a bargain deal in exclusive illustrations for commercial use. You can find more information in our iStock pricing breakdown.
The best part is that you can take advantage of our exclusive iStock free trial, which lets you download up to 10 stock images of your choice for one month, entirely free. Also, iStock offers free illustrations in their free file section to download and use without paying. Besides, our fantastic iStock promo codes can save you between 15% and 25% off regular prices!
Using illustrations instead of photographs can be a great way to enhance your brand's visual content. Whether creating content for different platforms or trying to achieve different goals, stock illustrations can help you quickly and easily improve your business's visual appeal and connect with your audience more effectively. Here are some scenarios where stock illustrations are handy:
Of course, you can use illustrations for nearly anything photos are commonly used for. These are some cases where they may be the wisest choice against photography.
Now you know how stock illustrations can elevate your brand, let's dive into the best practices to ensure the illustrations you use hit the mark. Here's a list of valuable tips for using stock illustrations in your brand's visual content:
Following these tips and best practices, you can effectively incorporate stock illustrations into your brand's visual content while maintaining relevance, consistency, and originality.
In conclusion, integrating stock illustrations into your brand's visual content can significantly enhance its impact and appeal. By leveraging the insights and tips we provided, you can elevate your designs to new heights.
iStock's Signature Collection offers a reliable source for premium stock illustrations, ensuring your brand stands out with top-quality imagery. Take the next step in enhancing your visual storytelling by exploring the diverse offerings available on iStock today.
Your brand's visual journey awaits!
Copyright main image: iStock / CSA-Images
FTC Disclaimer: Some links here may be affiliate links. If you purchase through them, we might earn a commission at no extra cost to you. All opinions are our own.
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]]>The post Save The Date: CEPIC Congress 2024 Coming in May to Discuss All Things AI appeared first on Stock Photo Secrets.
]]>The renowned image-focused organization CEPIC has announced the dates of its annual Congress, which is set for May 2024 in the South of France.
This year’s edition of the high-profile industry event will strongly focus on AI and its effects on visual authenticity and will introduce several new segments, participants, and dynamics.
You can book your tickets for the CEPIC Congress 2024 right here.
Read on for a bit more information about the upcoming event.
This year’s edition of the annual CEPIC Congress is titled “Authenticity in the Age of AI.” The panels, discussions, and presentations will cover all the relevant ways in which AI is transforming image creation, creative workflows, and content authenticity. From generative AI tools to copyright protection to verification and transparency of imagery.
The conference will occur from the 15th to the 17th of May 2024 in Juan les Pins, Antibes, in the South of France. Early registration is already open, and current fees are identical to last year's. There is also a preferential rate for nearby hotels for CEPIC Congress attendees available, and as the event will overlap with the Cannes Film Festival that will unfold in the same area, the organizers suggest booking your accommodation as soon as possible.
This conclave is a staple in the visual creative industry and one not to be missed. I have participated in the annual congress many times, including as a round table moderator in 2023.
See the Fees and Registration info for CEPIC Congress 2024 here.
This year's convention will also see many new features, all intended to transform the space into a visual-centered marketplace.
The CEPIC is diversifying its attendance by extending invitations to up to 50 media buyers from different backgrounds and industries to interact at tables with content producers and distributors who regularly join the event. There will be pitch sessions between them, too.
Attendees will be able to enter the CEPIC Award of the Year and an Olympic Photo Exhibition. The rest of the activities include conference discussions, webinars, specialized workshops, and a lounge area for networking and debating.
The idea is to offer both sides of the imagery market more opportunities to catch up with industry happenings and make important business connections. They expect around 400 participants from 200 firms around the world. And you can be one of them.
Save the date and register for CEPIC Congress 2024.
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]]>The post Introducing Generative AI by iStock: A Solution for Customized Visual Content appeared first on Stock Photo Secrets.
]]>Among the frontrunners in this field is the Generative AI by iStock, an AI image generative tool. Ideal for small businesses and brands, it delivers commercially safe, high-quality outputs and remains remarkably affordable. With its user-friendly interface and flexible license coverage, iStock empowers users to easily generate assets with AI technology.
Say goodbye to compromising on your vision – Generative AI by iStock makes creating the perfect image a breeze.
As more and more companies dab into generative AI, it shouldn't surprise you that you can now find an AI-powered image generator on iStock. The Generative AI by iStock is a cutting-edge tool that revolutionizes content creation, developed by iStock, a renowned stock media agency – here is our iStock review for more information about the iStock service.
Powered by NVIDIA Picasso, a state-of-the-art generative AI model for image creation, the AI generative tool transforms text into captivating images through machine learning. It has multiple creative applications, but the main one is solving the issue of not finding exactly what you need in the iStock pre-shot library: you can simply use the iStock AI generative tool and create a tailored image instead.
It's super easy to use and requires no special skills. You open the tool, write a description of the image you want to create, hit enter, and the software will synthesize it for you automatically in a few seconds. This tool can generate photo quality images and digital illustrations, from simple text prompts.
Where other similar text-to-image generators call for detailed prompts, and it might take you a few edits and iterations to achieve good results, the iStock generative tool gets rid of this complication by giving you an optional prompt builder that offers a series of empty text fields for you to fill in critical information about the soon to be image generated, such as who's the focus of the image, what is happening in the scene and where it occurs, and what the visual style should be.
You can produce accurate AI-generated images by entering these answers without repeatedly rewriting a prompt. Plus, they have a whole User Guide with instructions and suggestions on how to use the app better!
To help you easily craft the perfect picture, the software includes some adjustable settings. You can opt to create photos or illustrations, choose from various aspect ratios, and set a color mood from several options available on the screen.
You access the tool by buying on-demand generation packs, and its affordability is unmatched: a pack for 100 generations is only $14.99. All AI images come with full standard license coverage from iStock, so you get commercially safe-to-use high-resolution images for only $0.15 each!
Each time you hit the “Generate” button, the tool creates four image variations following your prompt (these all count as one image generation), giving you various creative choices. The four distinct images come in Medium and Large sizes and quality, making them perfect for web content. Medium-sized pictures come at no added cost, and Large image downloads cost one extra generation. You can see the count of generations used and remaining right below the prompt field.
iStock adds much value to its AI image generation service beyond this functionality. Keep reading to learn more!
We start with one of their recommended prompts: “A woman in Japan, walking down a busy road, smiling, Japanese apartment buildings out-of-focus in the background, she has pink hair, casual clothing with texture, own style with jewelry.”
Let's see what iStock AI-generated images we get as a result of this prompt and if they are really High-quality, professional stock images generated by artificial intelligence or if they may not be usable.
Very nice results so far. I really like the diverse selection of young, middle aged and people of color. Well done, iStock. Let me download one of them, and let's have a closer look at them.
Pretty good so far! What do you think? In our next article, we will show you the exact steps and more tips and tricks on getting the best result.
The Generative AI by iStock is a better option for AI image generation because it uses legally verified and authorized content to generate images.
Unlike other AI models for image creation (like Dall-E or Midjourney) that often use millions or even billions of images obtained from the web without explicit permission from their owners and without compensating them, iStock only trained the NVIDIA Picasso generative models with stock photos and proprietary data from their stock photo library, which is cleared for licensed use. Additionally, iStock has a compensation structure to reward its contributors for including their work in training datasets.
According to iStock, they utilize AI-generated images and prompts to retrain their model and improve its performance. However, the company assures that the content created by the users is not shared with anyone else, such as adding them to their stock library. This additional security measure reinforces the reliability of the tool.
All this ensures that the Generative AI by iStock does not infringe on anyone's copyright when generating new images. Therefore, AI-generated photos produced by iStock are legally safer than those created with other tools.
This is of utmost importance for brands and businesses since using visuals for commercial purposes, such as marketing and advertising, calls for legal authorization and protection against copyright claims.
Regarding legal safety, iStock's AI-powered generative tool offers a great benefit. Once downloaded, all images created with their tool are legally protected under their standard royalty-free license.
These licensed images have multiple commercial and personal usage rights with few restrictions, as iStock has one of the most flexible licensing agreements ever. Moreover, the company provides a $10,000 legal indemnification fee in case of copyright infringement accusations arising from using these images. This legal backing offers peace of mind for iStock customers, especially small businesses and firms of all sizes that want to incorporate AI-generated images in their visual design. It makes iStock stand out among other AI image generative apps, as most do not provide customers with legal protection for their image outputs.
Having a reputable media licensing expert, such as iStock and its parent company, Getty Images, legally backing its AI images is invaluable. And all of it comes at an affordable price of just 15 cents per download!
iStock has a dedicated FAQ section for its AI image generator, but here we'll address some of the most commonly asked questions too.
As of February 2024, iStock and its parent company, Getty Images, are said not to accept AI-generated images into their stock libraries.
There are many free AI image generators that surged in the past two years, including some popular ones like Dall-E, Midjourney and Stable Diffusion. However, pretty much none of these free tools discloses the origin of the materials used to train their models, nor do they offer legal protection regarding the use of the outputs. This is the main difference between them and a paid –but super affordable!– AI image generative tools like iStock's.
In general terms, yes. As generative AI is a novel technology, the legal regulations around it are still in the works all over the world. So far, the incipient legal frame establishes that AI image generators are legal to develop and use, but the content generated with them may be less or more legal depending on how the generative model behind the tool was trained. It's crucial to investigate what training datasets a tool uses and who owns the images in those datasets before using the said tool.
In conclusion, when pre-shot stock images don't quite meet the mark for your project, the Generative AI by iStock emerges as an easy and affordable option to solve your visual needs efficiently.
It is a safer and better quality alternative in AI image generation that addresses some of AI generative tools' most common negative points. It is ideal to complement your creative process, especially for marketing efforts.
Including the iStock AI generator in your brand's creative toolkit is wise!
FTC Disclaimer: Some links here may be affiliate links. If you purchase through them, we might earn a commission at no extra cost to you. All opinions are our own.
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]]>The post Shutterstock Search Guide: Pro Tips to Find the Perfect Photos appeared first on Stock Photo Secrets.
]]>Shutterstock is a leading stock photo site renowned for its vast image repository, boasting over 475 million images, with more added periodically. It's a great site to find images for your projects.
Selecting the perfect image is pivotal if you want to create effective designs that drive results and leave a lasting impact. Efficient search on such a vast library is essential, saving time and enhancing user experience.
Our Shutterstock search guide equips you with the tools to master the search process swiftly. From refining queries to utilizing advanced filters, we streamline your journey to finding the ideal photo.
You can try out the Shutterstock search here right away!
Say goodbye to endless scrolling and back-and-forths; with our guide, you'll navigate Shutterstock's immense library effortlessly, ensuring perfect selections for your projects every time!
To search for specific assets within Shutterstock's millions of files, you can use the agency's search bar, which is prominently displayed on the homepage of its website and can be found on other pages in a smaller format at the top of the screen.
It's important to note that Shutterstock's search features are powered by the latest AI technology to deliver the best possible results in the fastest and user-friendliest way possible. More details are in our complete Shutterstock review.
If you want to buy Shutterstock assets at the best possible price, our Shutterstock Credit Coupon saves you 25% off the 25-image pack, and our standard Shutterstock coupon code gives you a 15% discount on all subscription plans and on-demand packs!
Moreover, a Shutterstock search bar is available right here in this article. You can search for images (photos, vectors, illustrations, graphics) and view the results without leaving the page. Give it a try:
People
Download this Stock Photo with 25% Off
within our exclusive 25% Off 25 Image Pack Offer.
People
Download this Stock Photo with 25% Off
within our exclusive 25% Off 25 Image Pack Offer.
Objects
Download this Stock Photo with 25% Off
within our exclusive 25% Off 25 Image Pack Offer.
People
Download this Stock Photo with 25% Off
within our exclusive 25% Off 25 Image Pack Offer.
People
Download this Stock Photo with 25% Off
within our exclusive 25% Off 25 Image Pack Offer.
People
Download this Stock Photo with 25% Off
within our exclusive 25% Off 25 Image Pack Offer.
People
Download this Stock Photo with 25% Off
within our exclusive 25% Off 25 Image Pack Offer.
People
Download this Stock Photo with 25% Off
within our exclusive 25% Off 25 Image Pack Offer.
People
Download this Stock Photo with 25% Off
within our exclusive 25% Off 25 Image Pack Offer.
The search bar has several functions that are simple and effective for customers:
Overall, the search feature is user-friendly, complete, and delivers. Now, let's take a closer look at each of these search options.
Note: This guide's focus is image search, but these features and tips work for video searches too!
Shutterstock's keyword search functionality is designed to provide highly relevant search results that are tailored to your specific queries. The system uses advanced AI algorithms to analyze metadata and tags associated with each piece of content in its vast library. This ensures the search results accurately reflect the intended subject matter, providing an enhanced user experience.
To allow for greater control and precision over the search results, the system incorporates Boolean operators such as “AND,” “OR,” “NOT”, etc. This allows you to combine or exclude keywords as needed easily.
The keyword search field also includes an autocomplete function, similar to Google's, which predicts search terms as you type. This speeds up the search process and reduces potential typos or misspellings. Additionally, the options for keywords that appear are relevant keyword suggestions that provide alternatives and related terms, giving users more control over their search criteria.
Furthermore, the system discloses trending keywords below the search field, which highlight popular topics and help you discover fresh and trending content quickly.
Overall, searching images by keywords on Shutterstock is a seamless process created to deliver great results.
Shutterstock's reverse image search employs advanced AI image recognition technology to simplify content discovery. You can upload an image, and the system swiftly matches the visual data to show you similar images from its extensive database.
This innovative approach eliminates the need to describe images in writing, streamlining the search process and overcoming frustrated searches due to inexact keyword combinations.
Two practical applications of this feature stand out. Firstly, it allows you to find licensable images similar to ones you admire but are unavailable. This is invaluable for maintaining consistency in visual branding or finding concept variations.
Secondly, you can snap a quick photo of a scene or object you like, and the system finds professional-quality images that match that snapshot. This feature is particularly useful for non-creative professionals needing instant access to high-quality visuals for their projects, saving time and putting focus in the creative process without developing new skills.
Shutterstock's advanced search filters give you precise control over your content discovery experience. With options to refine results based on basic parameters such as orientation or image type and more specific ones like people characteristics or usage rights, you can tailor your searches to meet specific needs every time.
Filtering by orientation ensures that only landscape or portrait images are displayed, maintaining consistency with project requirements. Moreover, refining results by color lets you match visuals to your brand palette effortlessly.
Advanced filter options can be very useful in refining search results to find the most relevant content. For example, the People filter enables you to search for images with or without people in them, and if you prefer images with people, you can further specify the age, gender, ethnicity, and other characteristics of the individuals depicted. The Usage filter lets you search for images only for commercial or editorial purposes. The pixels filter lets you set the width and length dimensions your images must have. The Safe Search feature, which can be turned on and off, prevents you from seeing sensitive and NSFW content during your search. There are many other precise filters available for more refined searches.
Combining various filters is a practical way to save time finding suitable images for your project and improving the overall quality of your content selection. Experimenting with filters offers a dynamic approach to content exploration, enabling you to explore various combinations to achieve optimal outcomes.
As we wrap up our coverage of the search feature, sorting and arranging search results on Shutterstock can significantly enhance your browsing efficiency. You can easily organize the results by relevance, newest, or random by using the drop-down button on the top right corner of the results page. This allows you to customize your browsing experience to suit your needs.
Sorting by relevance ensures that the most relevant content appears first, which saves you time by prioritizing the most appropriate matches. Opting for the newest option keeps you up-to-date with the latest trends and fresh content, making it ideal for projects that require up-to-date visuals—additionally, sorting search results by random offers a serendipitous browsing experience, allowing you to discover unexpected gems and spark creative inspiration.
Utilizing these sorting options allows you to streamline the search process, discover high-quality content efficiently, and stay ahead of the curve in your creative pursuits.
There are other ways to search for content on Shutterstock besides the search engine. Shutterstock's categories and curated collections –available on the website's main menu– offer a treasure trove of diverse, high-quality content meticulously selected to cover popular themes, topics, and trending concepts.
The staff handpicks images for these galleries –categories are evergreen while collections are constantly evolving–, ensuring they resonate with current trends, styles, and cultural phenomena. Whether seasonal festivities, emerging design trends, or timeless concepts, these selections inspire creativity and streamline the search process.
Browsing through these categories and collections provides a source of inspiration and saves valuable time in finding the ideal image for any project. You can explore curated galleries dedicated to your interest, whether for marketing campaigns, editorial projects, or personal creative endeavors.
Lastly, let us tell you about two not-so-known ways of finding pictures on Shutterstock.
These extra searching methods can save time in specific cases and ensure you access the content required for your projects.
Before we go, let’s address these common questions about searching images on Shutterstock.
You can run queries on the search bar by typing keywords that describe what you are after. You may also reverse-search using a sample picture to find similar images in the Shutterstock library. Additionally, you may browse through the right category for your desired topic and explore curated collections for trending concepts and styles to find the perfect photos.
Using keywords and focusing on the most important terms of the image description is a must; combining various terms or excluding keywords will boost the precision of the results, and refining matches using different filters and sorting the photos according to your primary needs will ensure your final selection is spot on.
You can see an artist's portfolio on Shutterstock by searching for their name on the search bar, by clicking on their username on their image's page on the agency, or by using the Artist filter in the search features. If they are selling their work on Shutterstock, you'll find it this way.
What photos are more sought-after can change over time as visual trends and creative needs evolve. Shutterstock provides you with lists of trending keywords and collections of popular imagery to inspire you and help you select the freshest content for your designs.
Mastering Shutterstock's search feature can enhance your creative workflow and user experience by enabling faster and easier discovery of high-quality images.
With the help of keywords and reverse image search, applying search filters, and browsing curated collections, you can streamline the process of finding exactly what you need in no time.
We would love to hear your own Shutterstock search tips! Share your image search hacks in our comment section below!
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]]>The post How to Choose the Best Stock Videos for TikTok and Instagram Success appeared first on Stock Photo Secrets.
]]>In the dynamic realm of social media, TikTok and Instagram have emerged as powerful platforms, placing a premium on engaging video content.
As the demand for captivating visuals escalates, leveraging stock videos for TikTok and Instagram channels is the wisest decision. These platforms thrive on immersive video experiences, making strategic content choices crucial.
Discover how incorporating high-quality stock videos from iStock Video can accelerate channel growth affordably, unlocking a myriad of creative possibilities.
For brands aiming to maintain relevance, TikTok stands out as a crucial platform centered around engaging video content. Simultaneously, Instagram, once photo-centric, keeps evolving into a video-oriented space.
Crafting an effective marketing strategy for these channels demands a consistent stream of fresh video content. Combining stock videos and bespoke footage proves ideal for streamlining this process without compromising quality. This approach ensures a regular output of compelling content on TikTok and Instagram, allowing your brand to stay at the forefront of your audience's attention. In a landscape where video dominates, adapting and diversifying content creation methods is critical to sustained success.
This content production strategy poses an initial question: can you use stock media on TikTok and Instagram? The short answer is yes. Both platforms’ user terms state that you can post stock media assets on your account, provided you are not infringing on third-party copyright, which means that as long as you have a valid license to use the content how you are doing it, you’re fine.
Similarly, most top stock media licensing agencies enable social media usage of their assets, including on their license agreements. And yes, TikTok and Instagram are contemplated.
Still, the best and safest practice before posting content on your channels is to verify that the media license you acquired covers your intended use.
Using stock videos for social media content creation has multiple benefits, mainly if you use a high-quality stock video provider like iStock.
iStock is a well-known stock media agency owned by the prestigious Getty Images. They specialize in providing high-quality media assets in two leading offers: Essential, which is budget-friendly yet professional, and Signature, which is high-end and exclusive. If you want more information, you can read our detailed iStock review.
iStock Video is one of the best services in the market, thanks to its high curation level and wide variety of themes and styles. You can find stock footage clips for almost any topic you can imagine, and they are all high-resolution and professional-looking. These clips boost the quality of your content and elevate your brand. Take a look:
Here, you can learn all about the iStock Video service.
Let's see some best practices for selecting suitable iStock videos for your productions.
What should you post on TikTok and Instagram that reaches your audience, expands it, and engages it? It is hard to answer that as the trends and dynamics that govern user behavior on these forums are permanently evolving. But in general lines, what you want is your content to be on-topic, on-brand, and on par with current platform trends. On iStock, you can easily find clips that meet that criterion and discover content you might not have considered but that would work great for your channel. Here is how:
Social media strategists generally recommend having a balanced content policy that includes a combination of evergreen or brand-specific content and coverage of current trends. While you can decide what staple content is relevant for your field and what personalized videos to create, we can provide you with a quick list of the most popular themes and content ideas for 2024!
Niche Communities – Content that appeals to communities of like-minded individuals is high on the trend list for this year. If you're on TikTok, you may have heard of Booktok. In this trend, people share content focused on their love for books and literature, such as book reviews and recommendations, or Cottagetok, which gathers videos praising the “cottagecore” aesthetic and principles. On Instagram, entire channels are dedicated to niche lifestyles, from Beige Parents to Gym Bros and everything in between.
Sustainable Living – Society is increasingly concerned with sustainability and environmental protection. Influencers, celebrities, and users constantly take to social media to advocate for a more sustainable lifestyle and share ideas and thoughts on reducing environmental impact with our daily life choices. From cooking to traveling to fashion, videos that address sustainability challenges today are viral.
Authentic Everything – Instagram imposed the natural, candid aesthetic in today's visual sphere. From “no filter” content, where people present themselves with no makeup, to “confession time” clips where users share intimate stories, to the latest trend of the “photo dump,” where a collection of images and clips with a less polished curation are published in one carrousel-like post, authenticity remains a must.
Barbie Aesthetic – On the other side of the spectrum, though, the 2023 Barbie movie continues to influence an aesthetic trend on video-driven social media platforms. TikTok's Barbie videos are every bit as popular in early 2024 as when it first launched, and overall, content that represents the pink, blond, and overly-stylized Barbie style is quite appealing.
Educational Shorts – The short-form nature of TikTok has proven to be highly engaging, and educational content is very popular in this segment, having spread to Instagram reels as well. Math “hacks” and tutorials, fun science facts, and even more specific science content get many views and likes on both channels.
Challenges – At this point, they're a classic of social media: Videos of users trying to fulfill a challenge proposed by others or proposing a new challenge themselves always have the potential for virality. From TikTok dances to Instagram couple challenges, these clips usually receive much attention and shares.
Reel Responses – A new feature introduced last year that keeps gaining a solid foothold on both Instagram and TikTok is replying to a specific comment on a reel with another reel. People can address a particular feedback received by displaying it on screen and talking about it (or otherwise showing footage that supports the response). These reel responses are more popular every day and catch the attention of many viewers.
Sludge videos – One of the latest trends rapidly growing on TikTok is that of multiscreen videos –referred to as “Sludge”–, made of different clips playing on one screen at once. Usually, these clips gather viral or trending TikTok content and put it all on the same display. It's as visually chaotic as it sounds, but the younger demographic (Generation Z) loves them for some reason. For example, you can exploit this format with your unique content by using multi-screen styled stock videos.
In conclusion, harnessing the power of stock videos can effortlessly elevate your TikTok and Instagram content. By choosing wisely, you can create impactful visuals swiftly and cost-effectively.
Look no further than iStock Video for an extensive, high-quality resource with the perfect arsenal to amplify your social media presence quickly and efficiently.
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]]>The post Shutterstock Acquires Backgrid, Adds Millions of Celebrity Images to Its Library appeared first on Stock Photo Secrets.
]]>Shutterstock announced today that they acquired Backgrid, a renowned global supplier of celebrity newsworthy pictures.
The acquisition broadens Shutterstock's archive with millions of images and videos covering celebrity, red carpet, and live events, integrating over a thousand new contributors into the agency’s global photographer network.
Like this, Shutterstock aims to expand its reach into fresh celebrity content and substantially grow its editorial business.
Backgrid is a reputable worldwide provider of real-time celebrity news content for media organizations. With over three decades in business, they have strategic partnerships with high-profile media firms such as A&E, LIFE, and Condé Nast.
Its CEO, Alex Kantif, expressed excitement about the opportunities this acquisition brings for the company’s growth and innovation, which frames into a years-long business plan that included the launch of a 24/7 news and picture desk and a new editorial subscription platform.
Following the company's recent acquisition, Shutterstock announced that it will be adding 30 million+ images from Backgrid to its editorial catalog, significantly expanding its celebrity content offer.
Furthermore, over 1,400 professional photographers delivering real-time imagery to Backgrid will now be part of the Shutterstock contributor community.
Aimee Egan, Chief Enterprise Officer at Shutterstock, highlighted that this move is expected to enhance Shutterstock's already leading position as an entertainment and editorial content provider in the United States and expand its global reach, aligning with the company's strategic vision for growth in the editorial business. Such a strategy has also seen the acquisition of Splash News and other editorial content providers in recent years.
In conclusion, Shutterstock's acquisition of Backgrid marks a significant step in expanding its content offerings and strengthening its position in the entertainment and editorial content market. The company looks forward to leveraging this collaboration for continued growth and innovation.
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