Adobe announced today the expansion of its family of generative AI models, Adobe Firefly, to global reach after only three months of the initial beta launch.
The service and its integrations are proving to be amongst the company's most successful, with over 1 Billion AI-generated images produced to date.
With new multi-lingual prompt support and language localization, they are now reaching millions of new users with their text-to-image generation and AI photo editing features.
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The service will also be localized to 20 languages. Five of them –French, German, Japanese, Spanish, and Brazilian Portuguese– already have their versions live today.
Like this, they are empowering creatives from all around the globe to create images using AI in their own native tongues, which enriches both the potential image results and the user experience.
Adobe Firefly is currently also powering AI generative features in different Adobe apps, like Generative Fill in Photoshop and Express and Color Variations in Illustrator. More integrations are expected to keep rolling out.
Plus, they also launched Firefly for Enterprise recently to provide corporate clients with direct access to commercially safe, customizable generative AI solutions.
Adobe’s Responsible Approach to Generative AI Technology
The foundation of Adobe’s generative AI distinct offer is a commitment to ethical development and responsible use of this type of tool.
Adobe Firefly models are trained only with legally-safe content that doesn't infringe anyone's intellectual property: licensed from Adobe Stock, from authorized web sources, and the public domain -which also tends to make Firefly-produced content commercially safer. Plus, assets generated with Firefly include Adobe's Content Credentials that establish the origin and nature of AI-generated or AI-edited imagery.
And now, Adobe’s Chief Trust Officer Dana Rao will speak as a witness today at the U.S. Senate Judiciary Subcommittee Hearing on AI and Intellectual Property/Copyright. As the company shared, he will focus on Adobe's creator-focused approach to generative AI and detail the important steps necessary to protect creators' rights while ensuring the flow of AI innovation.
As Adobe proudly disclosed, users have created over one billion digital assets with Adobe Firefly across the stand-alone web page and Photoshop in the three months since its release. This puts the two launches among the company's most successful ones of all.
Considering Adobe was one of the last big fishes in the creative industry to join the AI race, this is a considerable achievement.
Giving more creatives access to Firefly in their native languages can only accelerate the tool's adoption and fuel the number of assets generated with its models.
Have you tried Adobe Firefly yet?