Adobe Stock has found its new Head of Content, and it's no other than Brianna Wettlaufer, a well-known name in the stock photo industry since her involvement in the early days of iStock.
A passionate photographer and consummated executive, Brianna is very committed with the contributing artists' point of view and wants to lead Adobe Stock in further breaking the stock photo stereotype to be an integral part of today's visual scene.
She also shared some exciting deets on her love for photography and design, the trends she is most excited about and her two cents for visual creators.
Check out our Adobe Stock review for more info on this service, but not before reading the rest of this article to find out everything you must know about Adobe Stock's new Head of Content.
Who is Brianna Wettlaufer – Self-Taught Photographer & Stock Industry Innovator
Brianna has always been deeply passionate about all things photography and visuals since she was a child. As she disclosed in an interview for the Adobe blog, as a kid she used to collect and curate the best photos from every magazine she could lay her hands on, in a pursuit to understand visual trends, the meaning in images and the criteria with which publications and advertisers were selecting and using photos.
This innate love for photography led her to discover online stock photography libraries in the late 90s, to teach herself how to take photographs, and to insert herself into this industry at a very young age having no experience or credentials to fall back on.
If you're not impressed yet, then it's time for you to know that her CV includes having been part of iStock during its infancy (when it was still known as iStockphoto). Initially hired as a copywriter, Wettlaufer worked her way into the executive board all the way up to Vice President of Development and was part of the team that took this pioneer company to revolutionise the stock imagery industry in its first years. Learn more about this in our iStock review.
Not long after that, she became Co-Founder and CEO of Stocksy United, a very innovative stock photo agency focused on high-end, artistic imagery inspired in the authentic style displayed on Instagram and other UGC-based photo communities, that implemented a cooperative model for contributing photographers. Brianna is very vocal on her championing of artists and defence of brand integrity. Get full details on this in our Stocksy review.
An expert with a solid business background but a clear and strong creative perspective, who has taken part in shaping the industry since the early days of microstock. Such is the profile of the woman who is now leading Adobe Stock's content. Exciting to say the least, don't you think?
Her Ideas on the Industry and Where Adobe Stock is Going
As she shared in her interview for the Adobe blog, Brianna is a long-time champion for the artists' voice in the stock media industry, and she has all the intention to continue making sure the artistic side of photography is being leveraged, and that contributors and clients are treated as an integral part of the equation.
Furthermore, she wants to keep “breaking the mold” of the stereotypical stock photo, focusing Adobe Stock's offer in the unique, authentic style that leads all visual trends today and making the company a staple in today's culture.
As for the future, she says she's very interested in how apps and tools are making visual content creation easier, specially when it comes to video.
It is an exciting time at Adobe Stock, with a new direction ahead.
Note: Brianna Wettlaufer is appointed Head of Content at Adobe Stock after the role was left by our late friend and colleague, Scott Braut.
We are sure she will do great things and are looking forward to seeing to what new horizons she leads Adobe Stock!