EyeEm Acquired by New Value AG

EyeEm reveals rebranding: EyeEm by Talenthouse - 2022.03.29Following their acquisition by New Value AG (Now Talenthouse AG) detailed in the article below, EyeEm has now revealed a rebranding as EyeEm by Talenthouse, plus the ongoing integration into Talenthouse AG's platform which includes multiple content creation tools and user applications. At this time, no other changes have been applied to EyeEm's website and service. On their part, Talenthouse AG have just now disclosed that they paid $40 Million for EyeEm, between shares and cash.
eyeem logo 1 > EyeEm Acquired by New Value AG

More exciting moves in the stock photography industry! A few days ago, it was announced that EyeEm –a German stock photo marketplace and photography community– was bought by Swiss investment company New Value AG.

This is said to be a strategic investment for New Value's portfolio with focuses on creative digital businesses, and for EyeEm, the new ownership will help them grow their position as authentic stock imagery provider and photography hub for creatives to showcase their work and seize profitable opportunities.

Why EyeEm: Promising Numbers

Per the declarations from the companies, they consider EyeEm's market to be on the growing side and supported by favorable global trends. Namely, the rising demand from brands for authentic-styled imagery and the constant improvements in smartphone camera technology that enable users to produce high-quality content.

They are also backed by EyeEm's metrics, which 11 years after launch now include

  • 45 million app downloads
  • 8 million creators/photographers on board
  • Over 130 million images on the platform
  • Over 33 million images available for licensing
  • Distribution partnerships with leading agencies Getty Images and Adobe Stock

What's In Store for EyeEm

This acquisition is pending on closing conditions and said to be concluded in the coming months. But for what we see and what the directors of both companies have expressed, the idea is to deepen EyeEm's reach within the premium, UGC visual market.

So far, EyeEm's focus has been divided between their marketplace and distribution partnerships, their photo-sharing community, a bidding board for commissioned work, and several creative initiatives that included contests, artists' awards and even physical galleries.

It'll be interesting to see their efforts be more to the licensing business, and what strategies they use for this. Stay tuned!

Ivanna Attié
Ivanna Attié

I am Content Manager, Researcher, and Author in StockPhotoSecrets.com and Stock Photo Press and its many stock media-oriented publications. I am a passionate communicator with a love for visual imagery and an inexhaustible thirst for knowledge. Lucky enough to enter the wonderful world of stock photography working side-by-side with experienced experts, I am happy to share my research, insights, and advice about image licensing, stock photography offers, and the stock media industry with everyone in the creative community. My background is in Communication and Journalism, and I also love literature and performing arts.

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