Berlin based mobile photography startup EyeEm has announced a cooperation with Getty Images to provide images from their recently started EyeEm Market to be distributed on Getty's website as well as on iStock, the original crowdsourcing photo community.
EyeEm had just announced their own Market for image licensing a few weeks ago. EyeEm is a startup founded in German hotspot Berlin in 2011. Its iPhone and Android app has been downloaded more than 10 million times by mobile photography enthusiasts around the globe. Photographers can use built-in filters to provide the modern look we know from smartphones and share their images on the platform and through social media channels.
Getty Images has put a lot of effort in using modern photography platforms to build up a new, more authentic look to sceneries around the world. In recent years, Getty has invited selected photographers through Flickr but this partnership is now running out. Along with their own photography app, they are now launching their new Moment collection with crowdsourced imagery. Also, iStockphoto is part of the Getty Images family, but here is an exclusive promo code for Getty Images. iStock has been the inventor of microstock and started as a crowdsourcing platform between designers.
EyeEm co-founder and CEO Florian Meissner says that the imagery created by the EyeEm community is “heart- rather than art-directed – authentic, fresh and often hyper local. It captures an often unexpected look at the world around us.“
Participating photographers are able to select which of their images can end up in the EyeEm market and therefore be distributed through the Getty Images channels.