Insights and Frequently Asked Questions about Getty Images’ Generative AI

Getty Images has recently introduced their Generative AI, a transformative toolset to revolutionize your creative process. For those intrigued by this new addition and eager to understand how it functions, how it's priced, or how it can fit with current licensing arrangements, this FAQ video is a must-watch. It provides comprehensive answers to all your queries. Although we've transcribed the key points for a rapid read-through, we highly recommend watching the full video for a detailed understanding. Discover how AI can elevate your creative pursuits with your Getty Images account today. Don't miss out on the introductory video “Introducing Generative AI by Getty Images โ€“ The Download, Episode 22” to see more of the generative AI from Getty Images. All in all, these are very interesting and provide great insights into the AI of Getty Images.

Video: The Download Overtime, Bonus Q&A: Ep 22 Introducing Generative AI by Getty Images – Getty Images


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Video: The Download Overtime, Bonus Q&A: Ep 22 Introducing Generative AI by Getty Images – Getty Images

Summary of Fundamental Insights and FAQs Regarding the Getty Images' Generative AI

  • ๐Ÿค– The AI software for the Getty Images generator is developed in partnership with Nvidia, using the Nvidia edify model architecture. It is a custom solution that combines Getty's creative content with Nvidia's technology.
  • ๐Ÿ’ฐ The fee structure for the AI image generator includes four visuals per prompt at 20 cents per generation. Included in the cost are downloading options and an uncapped indemnification.
  • ๐Ÿ“ธ As of present, the AI cannot produce a set of images with the same people doing different things. However, Getty Images is working on advanced features to make image modifications and iterations easier.
  • ๐Ÿ• Currently, the AI may struggle to generate specific perspectives of well-known locations due to legal implications. Instead, using pre-shot library is advised for specific identifiable locations.
  • ๐Ÿ•ฐ๏ธ AI-generated images can be saved for later use. Currently, prompts and generations are saved for 36 hours, and Getty Images is working on extending this to 6 months.
  • ๐Ÿ–จ๏ธ AI-generated images can be used for large quantity printing without any extra cost.
  • ๐Ÿ”„ At present the AI tool cannot modify or change an existing pre-shot photo. However, this is being considered for future updates.
  • ๐ŸŽฅ Although exciting, currently the technology for AI-generated video clips is not commercially useful. However, with rapidly expanding technology, AI-generated video is in Getty Images' future prospects.
  • ๐Ÿ“ AI-generated content comes with two pieces of metadata: one to identify that the image was created by AI, and one that includes the Getty-Nvidia model and model number.
  • ๐Ÿ“ธ Users are unable to upload their own image to guide the AI generator due to Getty Images' focus on ensuring the service remains commercially safe.
  • โœ๏ธ The AI generator can render hands, smiles, and eyes realistically, and can handle directional prompts for controlling where models look.
  • ๐Ÿ“ธ The AI tool does not source images of people from the Getty Library. The AI synthesizes representative visuals of people, creating people who do not exist in the real world.
  • ๐ŸŽจ The AI generator successfully renders objects on solid backgrounds.
  • ๐Ÿ”Ž The AI generator produces visuals of people with realistic emotional expressions and interactions based on the provided prompts.
  • ๐Ÿ’ผ The AI tool can effectively work within Digital Asset Management (DAM) platforms. For example, if you are a media manager customer and download an AI-generated image, that download will automatically flow into Media Manager.
  • ๐Ÿ’ป If you're using a Digital Asset Management (DAM) other than Media Manager by Getty Images, you can access your downloads via Getty Images API.
  • ๐Ÿ“„ Getty Images does provide a Prompt Guide on useful terms and phrases, and will soon add a Prompt Resource Guide on their site.
  • โš™๏ธ Getty Images uses Nvidia's edify AI engine for its Generative AI tool. Getty works with Nvidia to regularly update the model, leveraging advancing technology and including contemporary visuals from the Getty Library.
  • ๐ŸŽฐ The AI generation tool uses a unique element called a ‘seed' which ensures that different users get unique results when using the same prompt. The seed is a number used to provide randomization and prevent identical imagery.
  • ๐Ÿ“ Getty Images' generative AI uses synthetic images from its RF Library, which come with model releases and property releases, thus not requiring additional releases for usage.
  • ๐Ÿ’ฒ The AI generation service is additive, meaning it can be purchased alongside existing licensing arrangements with Getty Images. Pricing is based on the number of generations/prompts.
  • ๐Ÿ“ฅ AI generation pricing includes unlimited downloads and an uncapped legal indemnification. Every download comes with a royalty-free license with global, perpetual rights.
  • ๐Ÿ”„ The AI generation service offers annual subscriptions with no monthly or daily limits on the usage of generations.
  • ๐Ÿค In case of any questions or requirements for a demo of the AI generator, users can get in touch with their Getty Images representative.

Rest assured, this extracted content is machine-generated and might not cover all aspects. For a thorough understanding and complete details, we strongly recommend watching the entire video.

Amos Struck
Amos Struck

Amos Struck, a renowned expert with over two decades in the stock photography industry, is known for his profound expertise in both stock imagery and artificial intelligence (AI). He is the founder of and a driving force behind the innovative AI-driven platform, His pioneering work in visual AI is marked by co-founding Ximilar AI. Amos also established the Microstock Expo Conference, a key event in the stock photography sector. As a regular speaker at major industry conferences like DMLA and a prominent member of CEPIC, he consistently contributes to the industry's growth and evolution through a blend of technological innovation and market insight.

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