The new Getty Images watermark used on all stock photos is worth talking about! It is innovative, informative and different. All stock photo agencies have a watermark that is placed on their stock photos to protect unauthorized use of their stock photo inventory before it is purchased. This new watermark highlights not the agency but the photographer with reference to the agency that is selling the stock photo. Now that is cool!
Getty Images is giving credit where credit is due, the photographer who dreamed up and took the photo, not the agency who sells the photo. Each stock photo agency uses a watermark that highlights their agency, with text credit given to each photographer. As digital images become more popular, photographers will also become more popular. Personal branding is where it is at online, and Getty is making sure that photographers are assisted in that personal branding message.
The new watermark will:
- Display custom URLs which incorporates image number codes along with the URL, which offers customers a simple resource to find the image
- Celebrate our photographers and contributors
- Enable the image to be viewed as a whole, transforming a barrier into a benefit
- Streamline image sourcing for customers
Jim Gurke, Senior Vice President, Marketing at Getty Images said about the new watermark, “Our new watermark now reflects what Getty Images is all about – sharing inspiring content while adding context and value, Getty Imgaes promo code here. Furthermore, it also streamlines image sourcing, making it easier for our customers to access our content quickly and effectively.” The watermark is a new innovation done through a collaborative effect between Getty Images and with R/GA London.
Tell Getty Images what you think of the new watermark at #gettywatermark and let Stock Photo Secrets in on the love when you tweet @buystockphotos! There has been a lot of news this week in the stock photo agency work, read more interesting news in our news area!