Pond5 went to the Frankfurt Book Fair with a mind blowing promotion and announcement. The announcement was that they have the largest video library on the internet with over 800,000 video files. The promotion was a coupon give away worth $10,000 of free stock media on the site. This announcement plus a bold promotional move reflects the up coming initiatives that Pond5 will be using in the next year to increase their visibility in the stock photo market. Additionally there is a corporate goal to exceed 10 million stock photography photos soon.
Pond5 has a very different philosophy from other stock photography agencies. It has positioned itself as an online marketplace for stock media and creative components, where contributors determine the price of their media products. Prices start at just $1 for images and illustrations, $2 for sound effects and $5 for stock video and music. Contributing artists are from all over the world with Pond5 releasing language and country specific websites later this year. “We’re looking to build the most artist-friendly marketplace for stock media on the web,” says Tom Bennett, co-founder and CEO of Pond5, “as well as the go-to creative resource for every media creator in need of raw material”. Bennett confirmed that this alternative approach has worked and is reflected in the number of online files they have in all media categories.
Pond5 is growing rapidly and is a must watch stock photo agency in the upcoming 12 months. The new initiatives will open up this stock photography agency as a media agency that has unique technology in is file library. Register for Pond5 now to receive stock photography agency updates, gain access to their media library and be the first to know about their online discounts and deals.