As any entrepreneur can tell you, your company logo is the first and most important visual component in your business and the kick-starting point of your marketing plan. Usually, finding the perfect logo and a designer to create it just how you envisioned can be a challenge. It's a time-consuming design process that oftentimes also involves a considerable cost, yet it's an absolute must for all serious companies and startups.
Luckily, there is a much more efficient, faster, and affordable solution for logo creation: Canva! The Canva Logo Maker lets you create your own, custom logo in a few simple steps, without any previous design knowledge… and it’s free!
Not only that, but Canva Pro –the Canva premium service– comes equipped with the Canva Brand Kit, a feature that lets you set up all your brand's visual identity elements –logo, colors, etc.– and automatically apply them to graphic designs for multiple purposes. A complete solution for marketing!
Let's talk more about this service and how you can use it to get yourself a new business logo in no time.
A Custom Logo in Minutes, and FREE!
We know it sounds too good to be true, but that’s what Canva can do for you with their Logo Maker.
Rather than having graphic designers pitching their ideas to you –not that there's anything wrong with that–, at Canva, you can create your own logo parting from professionally made, ready-to-use templates that you customize for a unique design that embodies your brand.
Logo templates are categorized by industry, you can find fashion logos, beauty logos, or logos for sports, drinks, games. Also, for professional services like doctors, lawyers, DJs, and for organizations such as churches, schools, or NGOs. To name only a few.
Thanks to Canva’s super user-friendly editing tool, this is very simple to do even if you’ve never designed anything in your life.
And the best: it’s totally free of charge.
How Do I Access Canva Logo Maker?
Canva’s logo creation tool is a part of their free platform and is free of charge.
You need to sign up on their site (for free) in order to start designing and downloading your logo, but this is very easily done: you can log in with your Facebook or Google account, or with a valid email address and password. Once you sign up, you’re ready to design!
- Adobe Illustrator: It's the pioneer and industry-standard vector editing tool, perfect for designing logos from the ground up. Get Adobe Illustrator here!
- Adobe Photoshop: While its vector capability is limited, it is a great alternative for sketching logos with artistic precision.
- CorelDRAW: Another top-notch vector editor that is perfect to transform hand-sketching into vector logos.
- Gravit Designer: A free software option with powerful vector creation and editing features.
- Want more? Check out this cool list of the top alternatives to Illustrator!
Keep in mind, designing a logo from scratch with these tools requires a lot of design knowledge and knowing your way around the chosen software.
That's why Canva's free logo maker is so great! You can go from zero to logo in minutes, and without having to learn anything new.
5 Steps to Create a Logo in Canva
Canva promises to help you design a logo fast and easy, and they surely deliver. You can create a great-looking logo for your company following these steps:
- Sign up/log in to your Canva account
- Go to the Logos area on your homepage, or simply click here to access the Free Logo Maker
- Choose a template, from the thousands of professional designs available. You can find them by theme, in multiple different styles
- Customize it. You have all kinds of tools to make your logo look unique and on-brand: swapping colors and fonts (if you haven’t defined your brand colors, check our guide to the best color combinations for marketing!), changing sizes, adding icons, stickers, images, filters, even animations
- Download it. Once you’re happy with your logo design, you can save it in JPEG, PNG, or PDF format, download it to print or store, but also apply it to your designs on Canva and share it to your social media channels directly within the platform. All for free!
The whole process takes very little time, and you'll be amazed at the beautiful results!
You don't want to throw every design gimmick available, you don't want to go crazy on the font style and add complex graphics, and you don't want to have a plain, boring icon either. Find the balance that represents your business in a powerfully visual way.
This is what marks the difference between a good logo, and a stunning logo.
More Than a Logo: A Complete Visual Marketing Solution
While being able to come up with a professional-looking logo in minutes is a huge help for brands and businesses, the core value in Canva’s offer is that it takes care of all visual branding, all in one place, and with their signature user-friendly approach for non-designers.
For small businesses, new entrepreneurs, and DIYers, this is a perfect solution.
How much does Canva cost?
The Canva Logo Maker is free, and the platform itself has two different services: the free version of Canva that is open for everyone and is free forever, and Canva Pro, the premium segment geared towards professionals and small businesses, that you can get for a very affordable monthly or annual fee.
What will I get other than my Company Logo?
The free version has thousands of templates for all of these purposes and more, as well as a large selection of stock photos, icons, illustrations, fonts, color palettes, and more to make beautiful, unique visuals.
On the Canva Pro service, you access millions of high-quality, premium templates, images, etc., with unlimited downloads. Plus, you get bonus perks such as being able to upload your custom fonts, make images with transparent backgrounds, and much more.
However, the most useful feature for businesses is the Canva Brand Kit: in this section, you can set up your brand’s visual identity including logo, colors, and fonts, to automatically apply them to every design you create, giving you on-brand visuals in one click.
Canva free vs paid
Here there is an important distinction to make: with a free Canva account, you get access to a basic Canva Brand Kit with limited capabilities: you can set one color palette from 3 available, a logo, and not much more.
The Pro Brand Kit, included in the premium membership, is much more powerful: you can manage more than one brand setting, each with its unique color palette, logo, fonts, animation, etc.
Moreover, Canva Pro comes with other great tools for business such as a Content Planner where you can schedule your designs to be published on your social media channels (they integrate 8 of them) directly.
With Canva, you can take care of all visual marketing tasks easily and on the cheap, but if you want to take your brand’s identity to the next level, you should really consider a Canva Pro account.
- Get Canva Pro for free for 45 days
- Learn more about Canva Pro in our review
- Check out how much does Canva Pro cost
Would you like to see alternatives? Head over to our list of 19 websites like Canva!
Canva Pricing Overview
One of the highlights of Canva is that they don’t lock their logo maker behind a paywall, everyone can design their logo fast and easy, and free, just by signing up.
Plus, there is a whole visual design platform you can use, for as long as you want. The Canva image editor and free library of templates and graphic resources are very rich, so much so that many businesses can solve their needs with it, and benefit from the basic Brand Kit, too.
With Canva Pro, you not only get unlimited access to an extended premium catalog of assets, but also additional functions that are really valuable for visual marketing, and the pricing is very affordable, especially considering everything that’s included.
Canva Pro comes with two options
- Monthly: $6.49 a month
- Annual: $54.99 a year (saves you $22+ from monthly price)
As you can see, these prices are insanely low for a service that handles all visual marketing and graphic design, saving you costs in graphic designers and expensive software, plus cutting your turnaround times by a lot.
When you add the fact that you get legally safe, professional materials to use across all your marketing mediums without worrying about copyright issues or managing separate subscriptions and bills, it’s a no-brainer.
When it comes to buying a company logo and managing branding materials for your company, Canva is a very complete solution that is user-friendly, visually effective
All in all, it's a very complete solution for business branding that is not only intelligent and immediate, but also very affordable.
What more could one ask for?
Head over to Canva to design your logo right now!