Viral Content Ideas: 6 Secrets of Viral Posts Unveiled

Are you seeking to generate content that will get shared around massively? Viral content ideas require understanding what makes people share something with others and how to leverage social media platforms effectively. 

With the correct approach and techniques, you can create viral content and reach an audience much broader than anticipated. 

To help you start creating viral content, we’ll uncover the main secrets of content virality. We'll discuss key concepts, such as the reasons behind viral posts, the best practices for generating engaging content that can become viral, and how to analyze performance metrics to improve results. You’ll walk away with more than a few ideas!

Let's dive into these topics so you can make sure your next post is one of those rare gems that go truly viral!

Secret #1: Why Should You Want to Go Viral with Your Business or Brand

In online content, “going viral” refers to publishing something on the web that quickly spreads to millions of people, mainly through users sharing it. 

Initially, the term was applied to video content, but nowadays, any content format can go viral. YouTube videos could also be a blog post, a meme, or written content on social media, for example. 

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It’s not hard to see why viral content is such a great tool for businesses: it means reaching and engaging large masses of people with your brand or product in an interactive and fun way. 

Every social media marketing strategy today should include an aim for virality. There are content marketers out there dedicated solely to viral marketing campaign planning.

But once you know what makes people engaged in online content and how to create quality content with higher chances of being discovered, liked, and shared, you can design your own viral content marketing strategy. 

Secret #2: What Makes Content Go Viral

Various elements contribute to telling if a post will become viral: the quality and relevance of the message itself; how well it connects with an audience; timing (when it’s posted); engagement (how much people interact with it); and luck (sometimes things just take off).

The combination of these elements is essential for creating something that has the potential to reach a broad audience quickly. 

If you want to go viral, it is essential to know your audience’s interests to a tee, which includes mastering their language preferences and being up to date with the latest topics. To do this, it is crucial to research trends within your industry and keep up with current events, so you know what’s relevant at any given time to craft compelling messages around them.

However, it is also critical to use compelling audiovisual resources –images, videos, music– that grab your viewers’ attention and match your message to perfection. Doing this will help ensure your posts stand out from the crowd and get noticed by potential customers or followers.

In conclusion, understanding what makes content go viral is essential to creating successful campaigns and engaging with your audience. By selecting the right platforms for your content and crafting an attention-grabbing message that utilizes visuals or video content, you can increase the chances of success in making a post go viral.

Certain types of content have a greater potential to become viral. Remember these pointers when sorting out your new social media content ideas and try to go viral. 

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Copyright: Radu Bercan /

Humorous or emotional content

Exploiting feelings and emotions is a staple strategy to create engagement online. Content that can make people laugh or feel moved is potentially viralizable. 

Cute animal videos, original memes, humorous quotes, or clever jokes, there are various ideas you can try. 

Motivational content

Following the emotional effect, you can create inspiring content that motivates people to think, do, and get involved. 

Inspiring customer stories, emotional reencounters, and thought-provoking questions are ways to get your followers into gear. 

Educational content

Other social media ideas that catch the audience’s attention are those that bring up new information or make it more accessible than before. If you can make your visitors surprised, shocked, or otherwise interested in a new piece of data, they’ll be more inclined to share that with others. 

Informative infographics or quick video presentations with fun facts, unknown info about a popular topic or person, and life hacks are some examples of educational posts that can go viral. 

Audience engagement viral content ideas
Copyright: Lucas1989 /

Interactive content

In all the different social media networks, viral posts often entice users to participate in the discussion. 

Social media contests, polls, quizzes. The options are plenty, and you can always find an interactive method that better resonates with your following base. 

Secret #4: How to Create Engaging Visual Content for Social Media Platforms

Understanding the factors behind engaging and highly shareable visual content for social media platforms will help you produce material that will be appreciated by your followers and could go viral. These are the best practices to follow to put together potentially viral content. 

Platform Choices

For effective social media content, selecting an appropriate platform is paramount for connecting with your intended audience and ensuring your content gets the most interaction. Recognizing who you want to reach, what message you’re conveying, and which channel would best support those objectives will help you select the proper channels.

For example, suppose you’re looking to share visual stories or promote products. In that case, Instagram may be the best choice due to its image-focused layout and higher user engagement rates. Similarly, if you want to generate conversations around topics, Facebook Groups could be more effective as they offer more flexibility regarding discussions between multiple users. 

And different target audiences congregate on different platforms, too. To reach Gen Zers, you must be on Instagram and Tik Tok. For Baby Boomers, Facebook is their social media neighborhood. Millennials, on the other hand, are scattered a bit everywhere.

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Trend Watching

Maintaining an awareness of what's buzzing in the public eye – from funny memes to relevant topics – is a must for making something that resonates. Don't forget to watch for industry-specific trends as well; this could be anything from current events in your field or recent research findings. 

The sooner you can cover a growing trend with your own viral content idea, the higher your odds of actually going viral with it. 

Message Crafting

Crafting a message that captivates viewers is essential for successful social media engagement and impactful communication. 

Knowing what kind of messages resonate with people on each platform implies researching user habits on different networks so that you can tailor your messaging accordingly. 

Equally important, mastering the language preferences and ideal tone for the platform and your target audience is necessary. Make sure you use idioms or colloquialisms they identify with in a way that sounds natural. 

Of course, you must find ways to stand out from other posts by using humor or exciting facts related to your topic; think outside the box here. Memes are a great example of highly viral, humorous content with deep meaning. 

Additionally, make sure that any call-to-action (CTA) within the post is clear, so viewers know exactly how to respond once they finish reading it. Whether it's liking/commenting/sharing etc., providing CTA guidance helps increase engagement rates significantly over time.

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Visuals Selection

Visual content (images and videos) is among the most engaging mediums and is vital in viral social media posts. Imagery can communicate complex ideas quickly and easily without needing long blocks of text and add visual impact. This makes them useful for social media, where shorter formats dominate conversations.

Select photos, illustrations, and videos that truly convey your message and are relatable to your audience while being trendy and fresh. Using relevant GIFs or memes related directly back to whatever point being made can add personality, too – just remember not to go overboard; otherwise, readers may become overwhelmed by all the visual elements competing for their attention at once.

Stock photos become an excellent ally for formulating captivating material for social media networks. In our recommended stock agencies, you will find all the professional, compelling visuals you need, ready to download and use in your posts in seconds and at the most affordable rates. 

Secret #5: Strategies to Increase Reach and Engagement on Social Media Platforms

By leveraging the right strategies, you can increase reach and engagement on your chosen platform to maximize your results and achieve viral status. Here are our tips: 

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Hashtagging – Effectively utilizing hashtags is a great way to expand reach and interaction on social media sites. Hashtagging allows your content to be seen by the right people, allowing users to find posts related to their interests. Using relevant keywords that describe the post or topic is essential when crafting hashtags. Using popular trending hashtags can help your post get more visibility and reach a larger audience.

Influencing – Exploiting influencers is a great strategy to amplify reach and involvement on social media sites. Influencers have already built large followings of engaged users who trust their opinions about products or services. By partnering with influencers in your field, you can gain more visibility for your content. It’s also important to ensure the influencer aligns with your brand values.

Interacting – Building relationships with followers is essential for increasing engagement on social media platforms. Responding promptly when someone comments or messages you show that you value customer feedback and encourages people to interact with your posts more often. Creating opportunities for followers to weigh in on topics such as product design or marketing campaigns through polls and surveys is a great way to foster relationships and glean valuable insight into customer desires.

Secret #6: Analyzing the Performance of Your Posts on Social Media Platforms

You can increase your reach and engagement on social media platforms by utilizing the strategies discussed. Let's explore techniques to evaluate your posts to guarantee they are as successful as expected.

Tracking metrics to measure success is essential when creating content for social media platforms. This allows you to identify what works and what doesn’t work so that you can optimize your posts for maximum impact. 

Engagement Rate – A vital metric to track a post’s performance. The engagement rate can be determined by taking the sum of likes, comments, shares, or other interactions with a post and dividing it by its reach. This measure of a post can indicate how successful it has been in connecting with its audience. Additionally, tracking website traffic from social media sources can provide insight into which posts are most effective at driving people back to your site.

Quantity and Quality – Identifying what works and doesn’t work involves analyzing quantitative and qualitative data associated with individual posts and trends across multiple pieces of content over time. Quantitative metrics, such as clicks per post or average watch time, will indicate how popular certain topics are compared to others. In contrast, qualitative data, such as feedback from followers on specific topics, can help inform future decisions about content creation strategies.

Examining the effectiveness of your posts on digital platforms is necessary for success in the continually changing online environment. By following best practices and staying up to date with trends, you can ensure that your content reaches its full potential when it comes to virality.

FAQs about Viral Content Ideas

How do I find viral content ideas?

To find viral content ideas, start by researching what topics are trending in your industry. Look for popular keywords and phrases that people are talking about online. Explore social media to uncover what is being discussed at present. Additionally, look at competitors’ websites or blogs to see what kind of content they have created that has gone viral. Finally, keep up with news stories related to your field, as these often provide excellent opportunities for creating content that will be shared widely on the web.

What kind of content goes viral?

Content that captures viewers' attention and offers something worthwhile to them, be it entertaining or educational has a higher chance of going viral. Content should be creative, visually appealing, and provide valuable information or insight. It should also have a strong emotional appeal, such as humor or shock value. Additionally, content with an element of surprise often goes viral due to its unexpected nature. Lastly, timely content related to current events can spread quickly if well-crafted and compelling enough for people to share it with their networks.

What is the easiest social media to go viral on?

Currently, Twitter, Tik Tok, and YouTube are the three channels where content goes viral faster and easier. You need to follow trends and challenges closely to jump into the most shareable content ideas in time, and do keep in mind the latter two platforms are video-focused. 

Where can I find viral articles?

Viral stories can be on various platforms, including news outlets, social media sites, and web logs. Popular websites like Reddit and Buzzfeed are great sources for finding viral content. Searching through Google Trends or Twitter hashtags can help you find popular topics that may have gone viral recently. Furthermore, subscribing to email newsletters from leading industry experts is also an effective way to stay on top of the latest trends in your field and discover potential viral content before it goes mainstream.

Going Viral Requires Work but Worths the Results

Crafting viral content is a challenging feat and necessitates substantial investigation and planning. Despite the difficulty, successful viral content creation can be highly rewarding. 

By understanding what makes content go viral, creating engaging posts for social media platforms tailored to the specific platform's audience needs and want, analyzing post performance regularly, and adjusting your strategy accordingly – you will be able to increase reach and engagement with your target audiences. 

So start researching those “viral content ideas” today!

Ivanna Attié
Ivanna Attié

I am Content Manager, Researcher, and Author in and Stock Photo Press and its many stock media-oriented publications. I am a passionate communicator with a love for visual imagery and an inexhaustible thirst for knowledge. Lucky enough to enter the wonderful world of stock photography working side-by-side with experienced experts, I am happy to share my research, insights, and advice about image licensing, stock photography offers, and the stock media industry with everyone in the creative community. My background is in Communication and Journalism, and I also love literature and performing arts.

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