Choosing Between Thinkstock and iStock: A Clear Guide to Features and Pricing
Navigating the world of stock photography can be overwhelming, with numerous platforms offering a plethora of features and pricing models. This guide provides a comprehensive look at two major players in the industry: Thinkstock and iStock. Although Thinkstock has ceased its services, understanding what it offered and comparing it to the ongoing services of iStock can provide valuable insights for users considering their options in stock photography today.
Key Features of Thinkstock
First and foremost, it's important to note that Thinkstock closed its doors in 2019, transitioning its services and client base over to iStock.
Thinkstock was a subsidiary of Getty Images, which was launched in 2010. It its almost ten years of life, it was known for its straightforward subscription model and wide array of photos and illustrations, which were essential for marketers, bloggers, and media houses alike. It provided users with high-quality, royalty-free images across a vast array of categories, making it a preferred choice for many. You can learn more about what it offered in our Thinkstock review.
Key Features of iStock
iStock is a company that was launched in 2000 (initially called iStockphoto) as the first microstock agency. It was acquired by Getty Images in 2006 and continues to thrive as a major resource for high-quality stock images, videos, and illustrations. Known for its massive library of exclusive content, iStock offers flexibility through both credit packs and subscription plans.
The platform categorizes its content into Essential and Signature collections, which differ not only in cost but also in the uniqueness and quality of the media offered. Signature features the highest-quality images that you won't find on any other stock photo site, making it ideal for those who need unique images to stand out. For an in-depth look, check out our iStock review.
Pricing Comparison Between Thinkstock and iStock
Understanding the pricing strategies of both platforms can provide insights into why parent company Getty Images decided to close Thinkstock and direct its customers to iStock, as well as the evolution of stock photo pricing.
Thinkstock offered a simple subscription model that allowed users a certain number of downloads from an extensive library at a fixed monthly or annual rate, and later including the option to prepay for a fixed amount of downloads with no recurrent payment.
iStock offers a versatile pricing model designed to cater to diverse needs. Their subscription plans come in three dynamic tiers: Essential downloads, Essentials plus Signature, and the full suite of images and videos. Each tier provides flexible volume options available monthly or annually, with billing on a monthly basis. For those who prefer flexibility over commitment, iStock's credit system allows you to pay as you go—purchase images without a subscription at prices that vary by collection (Essential or Signature) and bulk purchase discounts.
Below is a comparison table that highlights the key differences between Thinkstock's former model and iStock's current offerings:
| Feature | Thinkstock (before 2019) | iStock |
|---|---|---|
| Pricing Model | Started with subscriptions only, later added on-demand image packs | At first offered subscriptions and soon after added on-demand credit packages |
| Subscription Cost | Fixed monthly or annual rate for specific volumes of downloads. From $299/mo | Various download limits are available with monthly or annual commitments. From $29/mo |
| On Demand Cost | Homogeneous price for all images. Packs from $49 for five downloads | Image price varies according to collection. Credit price lowers with more significant upfront investments. From one credit (one image) for $12 |
| Content Access | Unlimited access to a broad library | Access based on subscription tier: Essential only, and complete catalog including Signature collection |
| Best For | High-volume users needing constant access | Users needing flexible options or high-quality, unique images |
User Reviews and Feedback on Thinkstock and iStock
User feedback is invaluable for understanding the practical benefits and limitations of stock photography platforms like Thinkstock and iStock.
Thinkstock Feedback:
iStock Feedback:
Final Recommendations for Choosing Between Thinkstock and iStock
Making a choice to migrate from Thinkstock and iStock involved understanding both what was once offered and what is currently available. Here are some observations based on their features and user feedback:
- Legacy and Modern Needs: While Thinkstock served its users well, iStock’s current offerings provide a flexible and high-quality solution for modern stock photo needs
- Consider Your Specific Needs: Depending on whether you prioritize uniqueness, cost-effectiveness, or volume of use, your choice might differ
- Decision Making: Evaluate the type of images required, budget, and the desired quality to choose the right provider for your needs
Conclusion
In closing, while Thinkstock served its purpose during its time, iStock provides a robust, flexible service that caters to a wide range of professional needs today. When deciding on a stock photo service, consider your specific image requirements, budget constraints, and the quality of images necessary to support your work effectively.
