The Honest Guide to Selling Photos Online in 2022

When you look at how popular stock images are as a creative resource,  it’s only a matter of time before you start wondering about selling photos online yourself. And you can, even if you are not a pro photographer. If you have the skills and the gear to shoot nice, high-quality photos, this is a good chance to make some extra cash.

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UPDATE – October 25, 2022: Shutterstock announced a partnership with OpenAI that will bring their text-to-image functionality from DALL-E onto the agency's platform, in a new tool named Shutterstock Generate. For more details, read our full coverage of Shutterstock and OpenAI's partnership.

www.adobe.com creative cloud

Selling photos in the stock photo industry in 2022 has its own methods and possibilities that are different from those from a few years ago. 

So today, we are bringing up our expertise and insider knowledge in this honest guide to becoming a stock photo contributor. 

From outlets to workflow to managing expectations, it’s all in here!

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Stock Photo Sites: The Easiest Way to Sell Photos Online

When it comes to making money from your photos or illustrations online, selling them as stock images under a royalty-free license is the best way to maximize earnings: you can make more from licensing one photo over and over, than from selling it, copyright included, once. People discovered how profitable this was long ago.

And to sell stock photos online, there is no better way than to submit them to a stock photo agency. These are middlemen companies that offer large catalogs of images sourced from contributors, on their own websites. Sometimes they also sell through distribution partners, which can be other microstock sites or companies in related fields. They license the images and cut a commission from the sale price. This reduces your workload and costs by a significant amount, as you don’t have to worry about website hosting services, setting up an online store, legalities, and all the tasks of daily operating in e-commerce. They handle everything. Not to mention, these sites have state-of-the-art search engines, dedicated curation, and bonus user-friendly features that attract customers in a way a small e-shop can’t. 

You don’t have to worry about the integrity of your work, either. Serious stock agencies protect your images with strong watermarks, iron-clad licensing contracts, and thorough policing.

Furthermore, you can automate and speed up the submission process with classic and state-of-the-art software tools and plugins (things like FTPs or AI-powered auto-keywording). Some agencies, like Shutterstock, offer their own native tools to assist contributors. 

And finally, any serious stock photography website will provide you with clear guidelines and forms to handle all tax and payment information from your sales, to make sure everything is clear and properly managed.

The benefits are unbeatable. 

How to Sell Stock Photography Online

So, how do you go about selling your work on a stock photo website? It’s relatively simple. You need to sign up as a contributor on the agency’s website and submit an initial batch of images for their consideration. All serious agencies have very clear instructions regarding the sign-up process and detailed submission guidelines that include things like desired file formats, maximum and minimum file sizes, technical quality requirements, content that is in high demand, etc. 

A very important factor to keep in mind when submitting photos to a stock photography website is that you must be the copyright owner for all the content you upload and include model releases and property releases for all images depicting recognizable people and/or private property. Agencies are very serious in their policing of legal matters, so this is critical to know and abide by. 

Another important aspect to consider is that, while you are not required to be a professional photographer (or graphic designer or illustrator) in order to sell photos online, if you want to be approved into the best stock photo sites, and to have real chances of selling and make the most money for your work, you need to produce professional-level images –this applies for videos as well–. This means you will need to invest both time and money into training, improving your skills, and getting the necessary tools –software and hardware– to make sure your pictures are on par with what agencies look for and buyers want to buy.

One thing to consider now is that with the dawn of AI generating tools, a lot of images from the web are being used to train these AI algorithms, and that includes stock photo libraries. While the legal frame for this is still in the works (with new copyright terms, licensing terms, and release documents being created and tested right now), there are also tools to help you identify and modify permissions regarding your photos being used for AI visual training.
Spawning.ai, for example, has a web-based tool to help you search and find your images in training datasets.
For more info, check our full report on AI-generated images.

The Best Stock Photography Sites to Sell Images

There are many, many stock photo agencies out there –just have a look at how big the stock photo market is–, but there is a handful that is decidedly the best to sell your images online. 

A quick tip: Most of these are great options to sell stock video clips, as well.

Shutterstock 

wwww.shutterstock.com homepage

Shutterstock is one of the leading companies in the stock photo industry, as you can learn in our Shutterstock review. The Shutterstock Contributor program is one of the best to join because the huge customer base ensures your images will be exposed to millions of potential buyers all over the world, and thus you have a higher earning potential. Plus, this agency takes care of easing the contributor side with great functionality: automatic keyword suggestion, real-time tracking of sales and earnings, and even a Shutterstock Contributor app to manage your account and even submit files directly on your iPhone or Android smartphone. 

shutterstock

This agency uses a combination of proprietary AI technology and a team of expert reviewers to process all content submissions, often within 24 hours of being submitted, you can already have them approved and available online. Image and footage submissions require a descriptive title and up to 50 keywords, but they provide a lot of assistance through the aforementioned automatic keywording tool. Not only that, but they also use computer vision to analyze and report content trends, so contributors can plan what to shoot and submit to maximize their selling potential.

According to Shutterstock's reporting, they had 2 million contributors across all media types (photos, illustrations, video, music, etc.) from all over the world at the end of 2021. And they range from part-time enthusiasts to full-time professionals. An interesting point: they reported that their 5 highest-earning contributors were responsible for only 6% of total downloads in 2021, which speaks about just how diverse the contributor base is, and what kind of selling opportunities you have here.

In Shutterstock, how much you can earn from your images depends on your overall performance. They have a ranking system where your overall sales number places you in levels from 1 (start point) to 6, where each higher level means a higher royalty rate. Depending on where you are level-wise, you can earn between 15% and 40% from each sale’s price. The minimum payout threshold is $35. 

Shutterstock has paid over $1 Billion in royalties to contributors already, so it’s clearly a good place to start.

Sign up as a Shutterstock contributor here. 

Adobe Stock

www.adobe.com homepage

Adobe Stock is Adobe’s native stock imagery service (built on the base of the old Fotolia agency), and it’s very popular amongst graphic designers and visual creatives, just look at our Adobe Stock review for more info. The main appeal for buyers and contributors alike is that it’s fully integrated into Adobe Creative Cloud, accessible from within applications.

There is free access to the contributor portal with your Adobe ID, where you can submit your initial pictures to get approved to sell for commercial use. The added benefit is that if you use photo editing software on the Creative Cloud platform (Photoshop, etc.) to edit your images, you may also use their technology to sell your work on Adobe Stock. AI-fueled keywording, direct import of albums from Adobe Lightroom, and access to Adobe Portfolio are some of the perks of being an Adobe Stock contributor

adobe

Just imagine: you can use Adobe's flagship photo editor to remove noise or other objects and perfect your images before submitting them. You can use Illustrator to create beautiful vector art and then sell it as stock. You can manage your files with Lightroom or Adobe Bridge. You can sort out your model and property release documents easily. All done with products from the Adobe suite.

Here you get 33% royalties for every image you sell, and considering how well-known and favored Adobe Stock is in the creative community, there is a good chance you will make some money. 

Sign up as an Adobe Stock contributor here.

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At this point, you may ask which one is better Shutterstock or Adobe Stock, for selling photos.
Shutterstock is a good start if you have very commercial-styled images. They have a very large customer base of companies and marketers. But you start with low commissions and need to sell constantly in order to reach a higher take.
Adobe Stock puts your images in front of millions of creatives through Adobe Creative Cloud so it's ideal if you have more artistic and most of all, trendy photos. The commission rate is ok –not great– but it's flat so you earn the same no matter how much you sell.
Both sites are potentially good to earn money from your images.

iStock and Getty Images

www.istockphoto.com homepage

iStock –formerly iStockphoto– is a renowned stock photo agency, famous for being one of the few offering exclusive images (that can only be found on their site) and because for many years, they’ve been owned by Getty Images, one of the most prestigious stock photography powerhouses in the world. more on this, in our iStock review and our Getty Images review.

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Selling your photos on iStock is a good idea. And all you have to do is download their Contributor by Getty Images app, register, and submit 3 to 6 sample images. The agency will review them and notify you if you’ve made it in. They may invite you to contribute to iStock, or even to the parent site Getty Images. 

iStock contributors all begin as non-exclusive, earning 15% royalties per image sold, but once you are accepted you can apply to become exclusive, and if approved, you will earn between 25% and 40% per sale. Getty Images contributors are all exclusive and get paid 20% of every sale (keep in mind Getty’s prices are considerably higher, so you will likely earn more per sale anyway). 

Sign up as an iStock/Getty Images contributor here.

How To Increase Earnings as Stock Photo Contributor (Exclusive Discounts)

We told you how to sign up and what are the best sites to consider. But, what does it take to actually sell images on a stock agency? How to increase Shutterstock earnings? Let’s see. 

1. Quality

First of all, you don’t have to be a professional photographer. But you do need to upload high quality images! This means technical –high-resolution, large photo files so buyers can adapt them to all standard photo sizes— and also composition, as the best-selling images are those with real commercial value and skill shot. Today, the market is full of professionals and very high-value digital photos, so your work has to be top-notch in order to be competitive.

2. Gear

Regarding gear, while years ago a good DSLR camera was a must to shoot photos for stock, mobile photography is very popular today, so you may be okay with a high-end smartphone camera capable of shooting in high resolution (as long as your shooting and editing skills are par). Just keep in mind that stock photo libraries are full of technically perfect images shot by dedicated pros, so you need to really bring it on if you want your iPhone photos to level up to them.

3. Image Editing

www.adobe.com creative cloud

Finally, post-processing. All images must be edited to get rid of imperfections such as noise and sharpness, plus the edits that can help enhance a photograph’s appeal (color correction, for example). Image editing can make all the difference in your sales!

The best way to go about this is with professional image editors such as the ones included in Adobe Creative Cloud: Adobe Photoshop which is the industry standard for pro editing, Adobe Illustrator if you work with digital illustrations, and Adobe Lightroom which offers some workflow advantages, such as editing presets that help to achieve a professional finish and also do batch editing of multiple images at once. These tools are paid, and you can get them with a monthly subscription, or longer-term options.

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However, there are other more user-friendly photo editors that might do the job well enough, if that's what you prefer. All in all, digital images need to be professional-quality to sell as stock photography. 

If you are interested in selling images online, we have a list of tools and resources that will come in handy to optimize your workflow and your images' quality. Take a look:

Ground rules & industry knowledge
-Understand everything about how to work in stock photography: Beginners guide to stock photos
-Get a full explanation of what royalty-free images are: Stock Images explained
-Learn all the ways in which your photos may be used: Ultimate guide to rules for using stock photos
Photo editing tools & hacks
Download Adobe Illustrator for free to create and edit graphics
Best AI-powered photo tools for editing and post-processing images
Top 10+ image upscalers to enhance photo quality
19+ paid and free background removers to get photo cutouts and transparent backgrounds
How to change the resolution of a photo using software tools
How to get a higher resolution of an image you already have
creative insight for contributors
-What to shoot? Photography Trends
-What content sold best lately? 60 Most Downloaded Images
-Which colors to use? Color Trends
-How to combine colors? Best Color Combinations
-Tools to pick color palettes? 5 Color Wheel Design Tools

4 Must-Know Facts for Stock Photo Contributors

Selling images through stock photo sites is relatively easy, but there are still important aspects to know, consider, and always keep in mind:

Royalty Rates – All serious and reliable agencies set up a royalty rate for the artist (thus cutting a commission for themselves). And in the best-selling agencies, said rates are usually low. If you were outraged at reading that the above-listed companies cut as much as 85% of the sales profits, don’t be… because that’s pretty standard in the industry. There are a few outlets splitting profits 50/50, and even some that go a bit higher. The catch? They don’t sell that much, and 50% of nothing is still nothing. Your best bet is to sell on the most popular agencies, where you earn less per sale but have higher chances of selling more. 

Copyright and Releases – Stock photography websites sell licenses for digital downloads of your work. They do not transfer copyright to buyers, and you also don’t transfer the copyright of your work to the agency. You remain the owner of all your work. 

Equally important, you must be the legal copyright holder of all files you submit to agencies. And you must include a model release every time your image includes recognizable people, as well as property releases if your photo shows an identifiable private property. Agencies take legalese very seriously. 

License Terms – While most of these providers work with royalty-free licenses which are pretty standard, each agency has its own custom license and you must verify both the usage rights they grant to buyers, as all the legal requirements and guarantees you must provide. Not doing so can result in more than one headache. 

Potential Earnings – Royalty-free images are sold for anything between $0.20 and $20 apiece (each agency sets up its own prices, but there are market standards). Keeping in mind only as much as 40% of that will go to your pocket, and that the best agencies have millions of images available, as a beginner you will not earn a lot overnight. It’ll take some time to build your portfolio and make enough sales to reach a payout. And in general, it’ll always be more of a side hustle than anything else.

Insider Tips for Stock Photo Contributors

Now you know how to sell images on stock photo sites and what to expect from it, we have a few special tips, from our industry experts, to help you boost up your stock photo game as a contributor. 

Stay In Touch with Visual Trends

Stock photography websites normally have lists of in-demand creative content for contributors to get inspired. But besides this, you need to be on top of all visual trends. Guides like our annual Photography Trends report are great, but you must also keep an eye on the happenings around the world. Seeing what is selling at other agencies lately is also a huge help, and our list of the most downloaded images can assist with that.

For example, 2021 visual content is being considerably affected by the Covid-19 pandemic, as well as by social movements like Black Lives Matter, Stop Asian Hate, climate change activism, and feminist initiatives, among others. 

Overall, the authentic style is still the dominant trend that permeates all the others. 

Build a Portfolio

Stock photography is a business based on volume. To sell more, you need to have more photos online. But you cannot just submit photos at random and gloss over the strategic aspect. Even if you’re not a pro, succeeding as a contributor requires carefully planning what to add to your portfolio in each agency, to upload content while keeping quality and style consistent. More images mean potentially more sales, and that's what you must aim for.

80/20 Rule

The stock photography business is also all in the numbers, following a classic 80/20 scheme: 20% of contributors are top earners making good money from stock photo sites, and the remaining 80% make considerably less.

Manage Expectations 

Back in the early 2000s when microstock sites –selling images online with a minimum payment threshold– became a thing, it was a get-rich-quick scheme both for the companies, and the stock photographers. Those who entered the game back then, are typically among the top earners even today. 

But a lot has changed in the past 20 years. The industry is still healthily blossoming, mind you, but with so many billions (yes, billions) of images available to download all over the web, and so many contributors trying to make a sale, the market is oversaturated. 

Does it mean it’s too late for beginners? No, certainly not. But it does mean your expectations cannot be those of making a living out of stock photos. At best, you can aspire to make a nice passive income, a supplementary income to fund your other creative endeavors, or to add to your overall earnings from other sources. 

A lot of artists combine revenue sources to make more from their images, such as photo prints, for example, you can link your portfolio to print on demand services and sell prints of your pictures.

Stock Photo Contributor FAQ

Finally, and before we go, let’s answer all the common questions most of you have about selling photos online. 

Can I actually make money selling photos online? Can I make money selling my photos?

Yes, you can. All it takes is for one person to download one of your images from an agency, and you’re already earning. And you absolutely can sell your photos online: as long as you pass the submission review and your images are accepted, you will be in. No credentials of any kind are required, anyone can sell their photos on the stock photo sites.
Just remember to have realistic expectations. This is a way to get extra money, not a living. 

How much does it cost to be a stock photo contributor? 

Nothing. Most reliable stock photo sites don’t charge anything for you to sign up as a contributor and submit your work. 

How do I become a stock photo contributor?

You register in a stock photo website’s contributor area and submit sample images. Once approved, you can start uploading images to their catalog right away. 

How much money can you make selling photos online? How much can I earn from my photos? Is it worth it?

With the top agencies' royalty rates, a stock photographer makes on average between $0.05 and $0.25 per image sold via Standard License, and between $40 and $250 or so per Extended License (though these are fairly rarer, especially for beginners).
There is no real ceiling for how much you can earn, but in the current market conditions –lots of images, lots of contributors– you can optimistically make maybe a couple of hundred dollars in your first year, overall (if you sign up to multiple agencies). If you are serious and dedicated to it, this number can potentially grow. 
Whether it’s worthy or not is up to you, depending on what your expectations and possibilities are. 

How much does the stock photo agency take?

Stock photo agencies cut between 60% and 80% from every sale, on average. 

What photos sell better? 

The answer to this question varies from day to day, as the visual world is constantly evolving. In general terms, photos of people are an all-time best-seller, and the realistic, honest, authentic style has been the hottest for several years, with no sign of declining. 

Can you actually make money on Shutterstock?

Yes, Shutterstock is one of the best-selling photo banks on the web and very popular in the global community of creatives. So it is possible to make sales and earn money on Shutterstock.

How much do you earn from Shutterstock?

Depends on how much you sell. Shutterstock counts your lifetime earnings to rank you as a contributor and gives you a royalty percentage based on that ranking. New contributors earn 15% of every sale, but that can go up to 40% at the highest selling level.
However, given Shutterstock's characteristically low prices for photo selling, it is a passive income stream for most contributors, not a means to earn a living.

How many pictures do I need to make money on Shutterstock?

Shutterstock is a game of numbers. You are ranked –and earn more– the more downloads your content gets. And you need more than 100 customer downloads just to move to level 2. You can upload just a few photos if you wish, but that'd means your chances of earning a substantial amount are slim. If you upload images constantly and build a large portfolio, you improve your odds of making more money. Most photographers that succeed on the Shutterstock platform have thousands of photos in their Shutterstock contributor account.

Is it worth becoming a Shutterstock contributor?

If you have the photography skills, the free time, and the patience it takes to build a sizable portfolio and accumulate enough sales, then yes.
The Shutterstock contributor program is one of the best, it makes the process to upload photos very simple, gives you multiple tools to track and improve your sales, and you have more chances of selling here than at other sites.
Just keep in mind that other contributors –often professional photographers– are already uploading photos of the highest quality, so there is a lot of competition.

How much can you make selling photos on iStock?

iStock is a microstock site, so it pays low royalty rates and has low prices for photos selling. You start with a 15% share of every sale, and you can reach between 25% and 40% royalties if you become an exclusive contributor. How much you earn per sale depends on whether the sale comes from subscription customers or on-demand buyers, but in every case, it's not a lot. You can sell photos on iStock to get some side money, in most cases.

How much does Getty Images pay for photos?

Unlike microstock agencies, Getty Images is a stock photography site selling pictures at the high-end of the market spectrum. They work with exclusive contributors only. A Getty Images contributor earns 20% of the sale price for every photo sold. But keeping in mind that a single picture can sell for anything from $150 up to thousands of dollars (if it includes exclusive rights of use, for example), here you can make a lot more than just a few dollars.

Can your sell photos to Getty Images?

You can sell photos on Getty Images. The agency doesn't buy your photographs, but they put them up for sale in their catalog and split the profits with you if and when they sell.

Are Getty Images profitable?

If you make it into the contributor base, Getty can be a very profitable marketplace. Their premium rates to license imagery, exclusive contracts for selling your artwork, and overall high quality of the service, mean you have slightly less competition and potentially earn more from one sale here than you would for 100 sales on a microstock agency.
Some Getty-hired artists do this as their full time job.

How much can you make selling photos on Adobe Stock?

When you sell photos on Adobe Stock you earn 33% of the sale price for yourself. Considering the Adobe Stock website sells images under subscriptions and for very low prices, you can roughly make from 33 to 70 cents per image sold. A regular Adobe Stock contributor can make from hundreds and up to thousands a year, though, in accumulated sales.

Can you sell photos on Adobe Portfolio?

Adobe Portfolio is a user-friendly website-building tool to create a webpage where you can showcase your creative work, including photos. But it is not an e-commerce platform. If you want to sell the photos on your Adobe portfolio directly, you need to combine your page with an e-commerce solution.
It's much easier to link to your Adobe Stock contributor account.

And that's our tell-all guide to selling images online! Do you have questions we haven't addressed here? Drop us a comment, we'll be happy to respond!

Magda
  1. That was really very informative . I am pleased with ease in exploring the world of stock photos.

  2. It appears to be not worth the time and trouble to get involved selling photos.

    • Thank you for your personal comment. Some photographers seem to be still very successful with selling photos. But it certainly is not easy anymore.

  3. Thank you! I am often asked by Nature related magazines and publications to purchase the rights for some of my photos. I find it time consuming to select pictures based on their requirements, wait for their response, sometimes do another search in my photo albums, to finally get a deal – maybe – and sometimes not at all. I would like to find the right company where I could upload my photos and direct my potential buyers to my portfolio so they can do their own research there. I don’t want to waste my time for sales that finally bring in very small amounts of money usually.
    I am very happy to see my photos being used by organisations that care about nature as much as I do but it is too time consuming to do the work myself.

    Any suggestions?

    • Hi Bourouba, if your intention is to have a middleman company handling the licensing process for you, obviously any of the agencies we listed in our article will work. Shutterstock, Adobe Stock, iStock and Getty Images are all highly professional companies, and once you’re accepted as a contributor you can easily build a portfolio and send the link to potential customers; the agencies handle/automate the whole buying process and cut a share of the sale price, you don’t have to do anything else. However, a few things to highlight:
      -If you’re looking at making more money per sale of your images, then your best bet is Getty Images: the % you get per sale is higher here because their prices are higher too. Qualifying as a contributor for Getty Images can be harder to do than for the other agencies, though.
      -At microstock agencies such as Shutterstock, Adobe Stock or iStock, you’ll make a lot less per sale (sometimes a sale only earns you a few cents), but you can potentially sell more (because of the low prices that attract more customers). This is a volume-based business.
      -If you only want your photos to be used by organizations that care about nature as much as you do, then you would need to either continue managing licenses personally or find a tailored or niche agency solution. At Shutterstock, Adobe Stock, iStock or Getty Images (and at virtually any other stock photo site) your images can be downloaded and used by anyone. There are use terms they have to abide by, of course, that protect the integrity of your work. But you cannot filter or reject buyers.
      Hope this helps!

  4. Good article.
    I started selling bird photos on Shutterstock in May 2022 and will give it until July 2023 to decide whether or not I will continue.
    I find Shutterstock to be very user friendly and helpful, but I just can’t justify the time and effort it takes to make such trivial amounts of income.
    In five months, I have earned $6.70. If things don’t improve, I am going to delete my account and concentrate on less volume, more quality, and selling my images via prints, possibly creating a book from my images, or simply just go back to taking photos for me not profit or an audience.

    • Hi Alan, thank you for sharing your experience so far, it’s very valuable info. The effort vs reward analysis is a very personal one, and that’s something we mention in our guide regarding deciding whether it’s worth it or not for each individual artist, and we understand the current earnings from only one agency might not justify the work it takes for you. This is also why a lot of contributors submit to several agencies simultaneously, as the pooled earnings can, optimistically, make it more worthwhile than those of only one site. But again, that’s a personal choice to make. Thanks again for sharing!

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