Design software titan Adobe announced today the upcoming release of a new service for businesses based on their AI generative models: Firefly for Enterprise.
The new offer, which includes Adobe Express, will enable team members from organizations to create stunning visuals, regardless of their skill level, using AI. Furthermore, companies will have the chance to train Firefly models with their own content to generate on-brand imagery that is commercially safe to use.
The company says the core goal is to help brands and corporations to scale up their production and upgrade their workflows to keep up with the growing demand for content that’s to come.
Ready to discover what is coming to Adobe Firefly for Enterprise?
A Generative AI-Powered Platform for Businesses
The new Firefly for Enterprise service was unveiled earlier today at the Adobe Summit EMEA 2023 event. It will provide enterprise-level access to Adobe Creative Cloud and Experience Cloud applications and the condensed, user-friendly Adobe Express, integrating features powered by Adobe Firefly’s generative AI models, such as text-to-image generation, quick image editing, and copywriting.
Adobe highlighted that Firefly’s technology has become hugely popular since its launch in March 2023 – with 200 million images created with its stand-alone AI image generator and 150 million pictures created in just two weeks within Photoshop’s Generative Fill feature.
Having these tools now readily available across entire employee bases can be a great advantage for businesses, as now all their staff, including the non-creative ones, could be creating visual content for the company’s projects.
Combining Firefly’s ability to create entirely new images (and copy) based on text prompts with Adobe Express’ rich library of professionally-designed templates and simple-to-use editing features, as well as with Creative Cloud’s pro editing software and Experience Manager’s excellent CMS functionality, large teams will have everything they need to produce content seamlessly for all kinds of internal and external purposes, faster than ever.
And this is not a minor benefit, given that according to Adobe, companies expect to need to produce 5x more content in the coming years.
Train Firefly Yourself and Get On-Brand AI-Generated Images
One of the distinctive characteristics of Adobe’s generative AI models is that they’ve been trained solely with Adobe Stock content, openly licensed content, and public domain content. This legally-safe dataset results in commercially viable AI-generated media with a reduced risk of infringing other people’s copyright, a very important factor for businesses using content in their marketing and other commercial-oriented projects.
The novelty in Firefly for Enterprise is that Adobe will give corporate clients the ability to train these models with their own custom datasets. Like this, companies will have AI-image-generating tools that produce unique and perfectly on-brand content with minimal legal risks. Furthermore, all content created with Firefly includes Adobe’s proprietary Content Credentials metadata, indicating the AI-generated nature of the file and increasing transparency for end users. Very promising.
There are no concrete release dates or pricing details for Firefly for Enterprise yet, but it’s been said it will roll out sometime during the second half of this year and to be a tailored service with flat fees.
