Getty Images recently published the following interesting article in its “Visual GPS – Trends & Insights” section: “2026 Creative Trends Mid‑Year Check‑in: What's New and What's Next ”
Six months into 2026, Getty Images’ Visual GPS trend report shows that the year’s three key themes are becoming more refined rather than transforming across global markets (AMER, EMEA, APAC).:
AI imagery has evolved from science-fiction spectacles (robots, neon circuits) to depictions showing how AI discreetly supports real people in their daily work—with regional nuances ranging from stories about workers in AMER to playful artisanal counterpoints in EMEA to close-ups of “AI in action” in APAC. (See more images on Getty Images.)
Authenticity has become more multifaceted and market-specific: Perfection now comes across as a drawback, while imperfection, craftsmanship, and lived experience signal credibility—expressed collectively in APAC, through a maximalist “chaotic reality” in AMER, and through emotional authenticity rooted in local culture in EMEA. (See more images on iStock.)
Sports and Fandom: Here, visual language—spurred by the Men’s World Cup—is shifting from a focus solely on athletes to fans as co-creators of the stories, with participation, communal rituals, and culture (fashion, food, events) taking center stage over mere spectating. (See more images on Getty Images.)
The overarching conclusion: Audiences recognize what is genuine, and brands that demonstrate authenticity are rewarded. (Read the full original article here: “2026 Creative Trends Mid‑Year Check‑in: What's New and What's Next?”)
