Shutterstock expands Music offer and Expands Editorial Focus with Rex Features Acquisition
As we had covered last year, Shutterstock has started a new Music section aside its existing Image and Video offers. Today, Shutterstock announced the expansion of that offer with a service they acquired. In addition, Shutterstock is expanding its editorial image section.
We have got the chance to interview Ben Pfeifer, VP of New Business at Shutterstock about this acquisition and its potential to customers of both companies. Read the full interview here now.
PremiumBeat at Shutterstock for expanded music choices
PremiumBeat adds an offer of exclusive high-quality music and sound effects to Shutterstocks rather new Music section. Shutterstock had just opened the new section in spring of 2014, as an addition to images and video they already offered for royalty free licensing. The music section is an additional service for media users who want to underly their footage with sound.
“We are excited to add such a complementary business in PremiumBeat, with a fast-growing customer base and an extraordinary collection,” said Jon Oringer, founder and CEO of Shutterstock. “We understand the intersection between music and video and believe that music licensing will benefit from the same, strong market demand we are capitalizing on with video.”
PremiumBeat's music offer has already a history in the market, having been used by big brands and international customers like Apple or BMW.
