A Look Into Shutterstock’s Digital Assets – It’s Much More Than Just Images! [2024 Update]
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For small businesses with limited resources, creating high-quality visual content that keeps customers engaged and enforces their brand’s online presence can be challenging.
This is where Shutterstock comes in.
You may know them for their massive stock photo library. While images are still their flagship offer, in 2024 Shutterstock is a leading provider of high-quality visuals, offering a wide array of media types to suit the diverse needs of brands and businesses.
Today, we give an overview of this agency’s complete stock media offer so you will easily see that they’re more than just photos and have options for all budget sizes.
Want to see for yourself? Go to Shutterstock right now and surf their collections!
And when you’re ready to download items, make sure to use our exclusive discounts!
Discover the Variety of Media Types Available on Shutterstock
Don’t have time to do an in-depth look right now? No problem. Here is a quick shutterstock assets overview and types of assets available on their website at very affordable prices:
- Stock photos
- Vector graphics (illustrations, logos, icons)
- Stock footage (videos, animated clips, motion graphics)
- Stock audio (music, sound effects)
- Design templates
- Editorial content (photos and videos)
- 3D models and elements (via TurboSquid)
If you want information on how to manage, sell, or download assets from Shutterstock, check out our Shutterstock Contributor review – everything you need to know is there!
Stock Photos – The Most Popular Visual Resource
This company came to life as an online stock photo service, and it’s still the number one product they’re known for, over two decades later. For good reason: to date, their stock photography collection boasts over 390 million files, making it one of the largest royalty-free image depositories on the web.
Their high technical standards ensure that all pictures are high-resolution, technically flawless, and have strong commercial appeal. With a catalog that size, variety will not be a problem.
They have images for every concept and style imaginable. Business and corporate scenes, lifestyle and people, nature and landscapes, food and beverages, technology and innovation, and much, much more.
Prices for Photos
- On-demand from $29 for two images
- Image subscription plans start at $29/mo for 10 image downloads.
Click here to see a full breakdown of Shutterstock prices!
Vector Graphics – Scalable Visuals for Every Need
Graphics are a great solution when your visual needs go beyond photographs or when you simply want to mix things up visually to add appeal to a brand. The platform provides scalable graphics in vector format, which are highly editable without losing quality.
- Illustrations: From hand-drawn art to digital paintings and everything in between.
- Graphics: Logos, icons, and isolated graphic elements can be used alone or integrated into bigger visuals.
Prices for Vectors
Same as photos.
- On-demand from $29 for two images
- Image subscription plans start at $29/mo for 10 image downloads.
Stock Footage – Because All Brand Needs Video
Stock video is no longer just for filmmakers and video-making enthusiasts. With video's growing importance in marketing across all mediums, every day more businesses are incorporating video into their strategies.
Shutterstock provides a diverse range of video clips, motion graphics, animations, and even video effects to put together compelling video productions quickly.
Prices for Footage
- On-demand from $359 for 5 videos in HD resolution (4K resolution comes at higher price points)
- Video subscription plans from $99/mo for 10 video downloads (in any resolution)
Stock Audio – For Video, Podcasts and More
Video is nothing without audio if the goal is a truly engaging experience for the audience. And in our days where podcasts are every day consumed by more people, there are audio-only projects that definitely benefit from adding music and other little audio effects.
This website includes a growing library of high-quality audio files ready to download and use.
Stock music: Thousands upon thousands of music tracks in a variety of genres and moods from upbeat tunes to calming melodies, that will lift up any audiovisual production.
Sound effects: Complete projects or add extra spice with sound effects (SFX) that range from ASMR and animals to sci-fi and magic.
Prices for Audio
- On-demand, music is $49 per track, SFX is $5 per track
- Music subscription plan is $49/mo with unlimited downloads
Design Templates – A Time-Saver with Professional Touch
Shutterstock gives access to a wide range of professionally designed templates for all kinds of marketing purposes, such as social media posts, brochures, flyers, posters, and business cards, making it easy to create polished marketing materials.
Prices for Templates
Same as images.
- On-demand from $29 for two templates
- Image subscription plans from $29/mo for 10 downloads
See here all the wonders of design templates.
Editorial Content – For Publishers of All Sizes
While this agency is well-known for its commercial-ready resources, they are also a reputable provider of editorial imagery, which is for informational or illustrative purposes only (cannot be used in anything related to a commercial activity) and comes with an Editorial Use license. Through acquisitions and partnerships, this company has amassed a very high-end editorial offer with up-to-date and historical editorial imagery.
Photos: From celebrities to landmarks to worldwide news, they have editorial pictures of everything and everyone.
Videos: Editorial video content includes coverage of newsworthy events about sport, film, music, and more, around the globe.
Prices for Editorial Imagery
- On-demand, editorial photos are $199 each; a 25 image multipack costs $99.16 per photo.
- Editorial subscriptions are available for business accounts only, and are bespoke.
3D Models and 3D Objects – An Increasingly Sought After Media Type
3D format has been consistently expanding across the board. And being complex and time-consuming to create, having access to pre-made models of this kind is a real blessing.
Shutterstock owns a company dedicated to 3D materials, TurboSquid, and there is a direct pathway on the main agency homepage to go there and download 3D models. Additionally, they offer access to 3D objects – which are rendered to fit into 2D designs– from PixelSquid right on the main site.
Prices for 3D Items
- 3D models on TurboSquid go from $5 and up to thousands of dollars each, depending on the asset. They also have a large selection of free models.
- 3D objects are priced as any other regular image: on-demand from $29 for two images, and with subscriptions from $29/mo for ten downloads.
Types of Media and Their Practical Uses
All these media formats open up to endless creative possibilities, some of which we already mentioned above, and you can always find new uses for an asset. But here is a quick layout with some of the most useful applications for Shutterstock content.
| Media Type | Description | Common Uses |
| Stock Photography | High-resolution images covering a vast array of subjects, from nature to urban life. | Websites, blogs, marketing materials, and social media content. |
| Vector Graphics & Illustrations | Scalable illustrations that maintain quality at any size, perfect for logos and infographics. | Branding, books, print designs, and digital graphics. |
| Stock Footage | High.resolution videos and animated clips in a variety of styles and concepts, perfect for complementing proprietary content. | Marketing campaigns, documentaries, and online content. |
| Music Tracks & Sound Effects | Royalty-free audio is suitable for a range of applications, from background scores to jingles. | Background music for videos, podcasts, and presentations. |
| Editable Templates | Pre-designed visual layouts where every element is customizable to the user's specific needs. | Social media graphics, print marketing materials, and presentations. |
| 3D Models & Objects | Professionally-made 3D items. Models have texture, dimensions and more. Objects are rendered for 2D use. | Product prototyping, architectural design showcases, video game characters, virtual reality scenes. |
Benefits of Stock Media for Brands and Businesses
We already brought up the different factors that make Shutterstock such a valuable service for businesses of all sizes, but let’s have a look into each of them.
Cost-Effectiveness
The agency’s pricing model, including image packs and subscription options, makes high-quality assets accessible to businesses of all sizes. This is particularly beneficial for small businesses with limited budgets for creative content.
Time-Saving
The platform's vast library and powerful search tools allow businesses to quickly find and download suitable visuals, saving time that would otherwise be spent on custom content creation.
Variety and Freshness
With over 200,000 new images added daily, businesses will consistently find fresh and relevant content to keep their marketing materials up-to-date.
Legal Protection
Shutterstock provides proper royalty-free licensing for all its files, enabling commercial use, ensuring businesses can use the content without copyright concerns.
Quality Assurance
All content on the platform undergoes a review process to ensure high standards of technical quality and commercial viability.
Upgrade Visuals in All Areas of Your Business
Finally, let’s address all the different channels where these media items boost and drive results.
Marketing and Advertising
Social Media Content: High-quality images, videos, and graphics boost engagement on platforms like Instagram, Facebook, TikTok, and LinkedIn. Photos and videos create eye-catching posts and stories.
Website Design: Entrepreneurs can find professional-looking images to enhance their website's visual appeal and effectively communicate their brand message.
Email Advertising Campaigns: Incorporate eye-catching visuals into email newsletters to increase open rates and engagement.
Print Materials: Local businesses may design professional brochures, flyers, and posters using high-quality photos and illustrations.
Product and Service Promotion
Product Mockups: E-commerce startups utilize product mockup templates to showcase their offerings in various settings without expensive photo shoots.
Product Images: Showcase products with high-resolution images that highlight their features and quality.
Promotional Videos: Use stock footage and music to create engaging promotional videos that showcase your services and products to position your brand on popular video-sharing platforms like YouTube, Vimeo or even TikTok and Instagram.
Architectural Visualization: 3D models provide comprehensive views of architectural designs, making it easier to visualize and present real estate projects.
Brand Identity and Visual Consistency
Logos and Icons: Vectors and illustrations contribute to create consistent branding elements across all marketing materials.
Infographics and Presentations: Presentations and reports are enhanced with visually appealing, editable infographic templates and slide designs that effectively communicate your data and insights.
Content Creation
Blogs and Articles: Stock media supplement written content with relevant images and videos that make your articles more engaging and shareable.
Email Marketing: High-quality visuals help newsletters and email campaigns to grab your audience’s attention and increase click-through rates.
A Comprehensive Digital Asset Platform for Businesses of All Sizes
Shutterstock offers a comprehensive range of digital assets that can significantly enhance the visual appeal and effectiveness of your marketing efforts. Its diverse library, cost-effective pricing, and user-friendly platform make it an excellent choice for companies of all sizes. For small businesses, these resources are invaluable in creating professional and engaging content without the need for extensive budgets or in-house design teams.
By leveraging Shutterstock’s diverse collection of images, videos, music, templates, 3D models, and more, you will effectively communicate their message, engage their audience, and stand out in the competitive market.
Ready to elevate your brand’s visual content? Explore Shutterstock's vast library today and discover the perfect visuals for your business needs!
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