As a graphic designer or creative, you often get hired by clients to create a design for them. Royalty-Free Images for commercial use are a great resource for compelling and visually powerful designs.
- But if you use stock photos in work that you create for a client, who owns the image?
- Are you transferring the image's license to your client?
- Can your client further use the image in other projects?
These are questions that often arise when you want to use stock photos in commissioned work, and sometimes a stock photo agency's legal terms are not so straightforward about this.
If you are interested in finding a manual for the legal and ethical correct use of stock photos, our brand-new guide to rules for using stock photos might be a great help for you.
Here we cover all details about image licensing and its uses in client work. If you have any doubts, find them explained next:
Yes, you can. Each stock agency has its own terms, but in general lines, Royalty-Free stock photography allows you to use images in designs for a third party or client. But there are some considerations:
The image must be part of a design – Royalty Free images can be used in content that will be then sold to a client (who must be the end-user), as long as you make them part of your design, be it cropping or resizing them, correcting or modifying colors or elements, overlaying text, etc. And then deliver the design containing them to the end user.
But you may NEVER sell, redistribute or gift the plain image, just as it was downloaded from the source to anyone. This is specifically forbidden, and doing it would be major copyright and licensing infringement.
- The design must be for one end customer – Standard license lets you use the image in design for one end customer. If you want to use the photo in serial-produced content you will then put it up for sale, you need an Extended license.
- Always check the specific license agreement of the stock agency which you got the image from. If you are not sure about it, ask the stock agency!
Depends: who bought the image? Royalty Free license grants usage rights to the person who purchased the license, and only to that person. Most agencies coincide at this point.
If you made the purchase, then you own the photo. As said above, you can still use it in a design for a paying client. The client might own the specific design they paid for, but they do not own the image in it.
Learn more about Royalty Free license and images here.
Can I Transfer the Image to my Client?
No, you cannot. At least at most stock photo agencies, Royalty Free images are non-transferable. This means the license always stays with whom acquired it. You cannot in any way transfer the ownership of the license.
If you are the one who licensed the image, it's yours to use forever (under Royalty Free terms), but only by you. Only the license owner can access, view, and work with the images as they are downloaded. When you use a stock photo you own in a design for a client, what they might own — depending on your contract terms — is the copyright or the usage rights to the design, but not to the image itself.
What if my Client Wants to Own the Image?
Here the easiest way would be for your client to buy the image and forward it to you to work with it. At most agencies, this is possible, as long as you delete the image once the work is done, and of course, you are not allowed to use it ever again (as you don't own the license).
But other agencies do not allow giving any third-party access to the downloaded image as is (nevertheless, a lot of people do it that way). This means your client cannot forward you the image they bought just as it is.
There are two solutions for when a client wants to own the license to an image used in a design for them, and the agency doesn't let you work with it if you don't have a license too:
- The two of you buy a license. You can suggest to your client that both of you buy a license to the same image. That way, they'll also own the right to use it. Royalty Free images are very cheap, so although this implies an extra expense, it's still a very affordable solution. This is particularly recommended when designing a book or e-book covers, or any other work where the client sees value in retaining usage rights over the image, for future re-use.
- Acquire a multi-seat license. This is useful if your clients want to be able to view the licensed images before and during the designing process, or if you work with a designer's team. Multi-seat is a type of Extended license, that comes at a higher price. It essentially lets you grant access to more users to the same agency account, enabling them to browse and download images. If your client's budget allows it, they can buy a multi-seat license and grant you access to the photos. That way, they'll own them, and you'll be able to work with them. Multi-seat license is available at some agencies, but not in all of them.
What if I Want to Use an Image in Designs I'll Resell on Demand?
This kind of usage is generally restricted in Standard Royalty Free. You can use stock photos in a design you've been hired to create, or in many designs, you will then offer to end customers.
But if you want to sell many duplicates of the same design, like t-shirts, posters, web templates, etc., you usually need an Extended license.
For a higher price, an Extended license gives you the right to use the image in products for resale such as photo calendars, mugs, T-Shirt, or website templates. Some let you use it in an unlimited number of units, and some restrict the volume of copies. But this is the most common type of Extended license, and it's available at most agencies.
In stock photo licensing, who owns the image is entitled to the usage rights, and equally important, is held responsible for that usage.
When using stock photos in client work, knowing who owns the image will help you clarify relevant issues like:
- How can your client use the image? If they don't own a license to the image, they can only use it within the design you've created for them and for which they paid. They cannot use the image itself in any other design unless they commission it from you, or they acquire a new license to the image.
- Who is responsible for the misuse. If you own the photo, you must be sure you're using it in the right way, but you must make sure your client knows the restrictions applied to them.
Always mindfully read the particular License Agreement, paying attention to the fine print and making sure you understand all the terms. It's this that will help you rest assured that you and your client are using the images in a legal and accepted way.
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